Jeju Air has signed a new technology agreement with Amadeus in its efforts to enhance cost competitiveness.
The partnership will see the South Korean low-cost carrier deploy Amadeus Segment Revenue Management Flex (Amadeus SRM Flex) which will provide Jeju Air with more sophisticated intelligence allowing them to streamline their workflows and improve their data-driven decision-making process. The solution is designed to enable the airline to better anticipate and deliver on customer demand to better maximise revenues.
In 2022, Amadeus acquired Kambr, a US-based start-up that specialises in providing revenue management solutions and advisory for airlines. This strategic move has resulted in SRM Flex being fully integrated as part of the Amadeus Revenue Management Portfolio.
Jaepil Jung, chief commercial officer, Jeju Air, said: “Amadeus SRM Flex will help us understand exactly how the Jeju Air routes are performing, allowing our team to easily find revenue opportunities from the information at their fingertips. As we grow our tour operator business, we are working with Amadeus to develop the solution to accurately manage and forecast bookings, creating a solution to perform total revenue optimisation.”
“Amadeus has worked closely with Jeju Air over the last few years, most recently during its adoption of the New Skies PSS, and now we look forward to further innovating with the airline in the revenue management space,” added Javier Laforgue, executive vice president, travel unit & managing director, Asia Pacific, Amadeus.
