Japan’s flagship travel and tourism event, Tourism Expo Japan, will be held in Aichi Prefecture in 2025 for the first time as part of efforts to decentralise travel and tourism in the country.
Organised by the Japan Travel and Tourism Association, the Japan Association of Travel Agents (JATA) and the Japan National Tourism Organization, the expo has been held annually in Tokyo or Osaka (and once in Okinawa in 2020) since its launch in 2014.
Now, organisers hope it will help inspire visitors’ greater exploration of regional Japan.
JATA chairman Hiroyuki Takahashi said the 2025 event will have three themes: decentralisation of international visitors to local areas, long-term support to promote tourism in the Hokuriku area damaged by the earthquake in Noto Peninsula in January 2024, and the extension of a global network from Chubu Centrair International Airport, near Nagoya.
The venue, Aichi Sky Expo, is the only international exhibition hall in Japan directly connected to an international airport and boasts one of the largest exhibition areas in the country at 60,000m².
Governor of Aichi Prefecture Hideaki Omura welcomed the announcement, adding that he hopes visitors will “make full use of Aichi Sky Expo’s functions to make Tourism Expo Japan 2025 an event that further enhances tourism in Japan”.
One of the world’s largest travel festivals, Tourism Expo Japan is designed to showcase not only domestic destinations but also other countries and regions around the world, and will be held over September 26-29, 2025.
Tourism Expo Japan 2024, meanwhile, will be held over September 26-29 at Tokyo Big Sight under the theme Travel, an Encounter with New Value Awaits.
