TTG Asia
Asia/Singapore Saturday, 7th March 2026

Langkawi dishes up natural charms for the European market

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Langkawi Development Authority (LADA) has unveiled a new chapter for its Naturally Langkawi destination branding campaign at ITB Berlin 2026, showing off new visuals that highlight the Malaysian island’s nature appeal.

The ceremony on March 4 was led by Mohd Amirul Rizal Abdul Rahim, director general of Tourism Malaysia and Azmil Munif Mohd Bukhari, tourism manager of LADA.

From left: Tourism Malaysia’s Mohd Amirul Rizal Abdul Rahim and Langkawi Development Authority’s Azmil Munif Mohd Bukhari unveil new visuals for the Naturally Langkawi destination branding campaign at ITB Berlin on March 4

Speaking to TTG Asia, Azmil said the destination branding is aligned with European travellers’ interests.

“Langkawi is all natural, and certified by UNESCO as a world-standard Global Geopark. Langkawi boasts a preserved primary rainforest and the oldest rocks in South-east Asia (the Machinchang Formation is dated back to the Cambrian Period, approximately 550 million years ago), which can be enjoyed in style, via the Langkawi SkyCab cable car. Visitors can enjoy a range of nature- and culture-based activities, from exploring waterfalls to spotting native birds such as the white-bellied sea eagle, with many experiences easily accessible within a day.

“What we have is a natural counterpoint to city life. Our adventure is mild, which allows visitors to take it slow and provides activities for everyone in the family. European travellers appreciate this when they plan for trips in summer and winter to escape the city,” he detailed.

The European market is Langkawi’s “traditional market”, which has grown along with the island’s tourism beginnings in the 80s.

“Europe is a strategically important longhaul source market for us, contributing both volume and value. In 2025, Langkawi recorded 3.2 million visitor arrivals, with approximately 370,000 visitors from the UK and Europe, representing about 12 per cent of total arrivals,” he said, adding that French arrivals are also growing on the back of new direct flights to Malaysia.

“Beyond numbers, Europe is crucial because European travellers typically stay longer, travel beyond peak periods and spend more per trip. Longhaul markets like Europe help balance seasonality and support sustainable tourism growth rather than short-term volume spikes. In short, Europe plays a key role in Langkawi’s shift toward higher-quality, longer-stay tourism that blends relaxation with active discovery.”

Langkawi complements the lure of nature with a collection of 11 five-star hotels and more than 70 attractions.

Azmil added that Langkawi will soon welcome another quality accommodation option when Hilton Burau Bay Langkawi Resort opens in June with 200 rooms and suites.

He also shared that LADA will continue to carefully curate nature-based attractions, particularly new trails that enable visitors to better acquaint themselves with the island’s flora and fauna. Such efforts involve private sector training so that an accurate and attractive storyline will accompany the experience.

Bangkok Airways deepens regional connectivity in new strategic direction

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Bangkok Airways is charting a new course for 2026, transitioning from its legacy boutique airline branding towards a future defined by environmental responsibility and strategic regional connectivity.

The airline’s president, Puttipong Prasarttong-osoth shared the carrier’s new guiding vision with TTG Asia: “Leading aviation with responsibility, delivering services with sustainability”.

Puttipong noted that many flights now arrive in Phuket from Europe and the Middle East, and adding new domestic routes could create a gateway

This shift marks a departure from traditional service-only metrics, placing environmental, social, and governance at the heart of the airline’s operations.

Bangkok Airways has already begun its journey toward decarbonisation. Since 2025, the airline has integrated a one per cent Sustainable Aviation Fuel (SAF) blend on its international routes.

“We are moving along with the IATA and ICAO plans,” Puttipong noted, indicating intention to increase SAF usage over time.

The airline is also doubling down on upcycling initiatives. This includes repurposing aircraft seatbelts and seat covers into fashion accessories, and collaborating with local communities to turn discarded oyster shells into creative products – think coasters and paving blocks – made from shell cement.

While Bangkok remains the primary gateway, the airline is planning to develop Phuket as its secondary international hub.

“So many flights are now coming through Phuket, either from Europe or the Middle East. If we can tap into those international arrivals and provide new domestic routes, (it will create a gateway),” he explained.

Historically, travellers who wished to explore more than Thailand following their arrival in Phuket would have to backtrack through Bangkok, adding hours to their journey. The new strategy involves launching direct, cross-country routes – such as Phuket to Trat – to provide a more efficient and seamless journey.

Bangkok Airways continues to eschew formal airline alliances in favour of a massive network of independent partnerships, currently maintaining 30 codeshare partners, such as Singapore Airlines and Emirates, as well as 70 interline partners.

“Our size allows us to be a network that supports anyone who flies to Thailand,” Puttipong explained. He noted that by remaining independent, the carrier can collaborate with all major alliances simultaneously.

Tomorrowland model to boost local Thai economy

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Organisers of Tomorrowland Thailand – the event’s exclusive Asia edition under a five-year commitment – have launched official ticket sales on February 28, 2026.

The event is projected to generate approximately 5.5 billion baht (US$176.9 million) in economic circulation during its inaugural year and 30 billion baht between 2026 and 2030.

Tomorrowland and Thai officials at the press briefing confirming the inaugural Tomorrowland Thailand; photo by Anne Somanas

Tourism Authority of Thailand (TAT) governor Thapanee Kiatphaibool said scheduling the festival from December 11 to 13 captures international travellers escaping winter, while host destination Pattaya, Chonburi offers the extensive hotel inventory required to support a mega-event of this scale.

“Just hosting Tomorrowland signals a certain level of destination readiness. We are seeing unprecedented volumes of interest from over 110 countries, including numerous emerging source markets. Our operational priority is delivering an impeccable first impression for the projected 50,000 daily attendees, 60 per cent of which are expected to be foreigners,” Thapanee said.

She highlighted the educational value and direct economic impact of the Tomorrowland model, which is expected to create 1,900 local jobs in the first year and facilitate knowledge transfer to Thai DJs and organisers through Tomorrowland’s DJ and Festival academies.

Thapanee added that strong ticket sales could lead to the addition of a second weekend, mirroring the two-week format typically staged in Belgium.

The commercial framework integrates travel packages with festival access to ensure the local hospitality supply chain captures inbound tourism revenue. Prices start at 20,000 baht, including three days and two nights’ accommodation and transportation, with luxury options also available.

Tomorrowland spokesperson Debbie Wilmsen said the approach mirrors the brand’s European blueprint for economic dispersal.

“We have the travel packages, because 15 years ago, we had lots of Australians coming to Belgium only for the festival. The fact that they were flying so far just for the festival inspired us to launch Discover Belgium packages and Discover Europe packages,” Wilmsen told TTG Asia.

Wilmsen added that current registration data indicates strong domestic demand alongside interest from shorthaul markets including Australia, Malaysia, Singapore, China and India.

“We are also capturing significant longhaul traction from Belgium, Germany, the US, Brazil, and the Middle East,” she added.

As at press time, all travel packages are sold out and only festival packages are available.

Aviation roundup: AirAsia X, Qantas and more

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Air Asia X

AirAsia X adds Kuala Lumpur-Bahrain-London Gatwick service
AirAsia X will launch a new international connection linking Kuala Lumpur with Bahrain and London Gatwick from June 26, 2026. The Bahrain-London sector will operate as a fifth freedom service.

The Kuala Lumpur-Bahrain-London Gatwick routing marks the airline’s second fifth freedom operation and extends its network beyond Asia. Bahrain will serve as AirAsia X’s first hub outside its home market, supporting connections between South-east Asia, the Middle East and Europe.

The service will be operated using Airbus A330 aircraft and is expected to support transit traffic from markets including Australia, Indonesia and Vietnam through Kuala Lumpur and Bahrain.

AirAsia X currently connects Kuala Lumpur with 95 destinations across 23 countries in Asia, operating close to 2,000 weekly flights. The addition of the Bahrain and London sectors expands the carrier’s longhaul network and introduces a new link between South-east Asia and Europe via the Middle East.

Qantas

Qantas increases A380 operations on Singapore-Sydney route
Qantas will deploy Airbus A380 operations between Singapore and Sydney from December 7, 2026, expanding premium seat capacity on the route.

The airline will operate the A380 on 13 of its 14 weekly Singapore-Sydney services, with the remaining frequency continuing with an Airbus A330. The change increases the number of First, Business and Premium Economy seats available on the route.

The A380 is configured with 14 First Class suites, 70 Business seats and 60 Premium Economy seats. The adjustment forms part of Qantas’ capacity deployment on services between Australia and Asia.

Lufthansa

Lufthansa expands South-east Asia network with Kuala Lumpur link
Lufthansa will add a new non-stop connection between Kuala Lumpur and Frankfurt from October 25, 2026, strengthening its presence in South-east Asia.

The service will operate five times per week year round, with flights scheduled daily except Tuesdays and Thursdays. The route will be served by Boeing 787 aircraft configured with 287 seats across three cabins.

The addition of Kuala Lumpur provides further connectivity through Lufthansa’s Frankfurt hub, linking South-east Asia with destinations across Europe and the airline’s wider global network.

Fiji Airways

Fiji Airways to start Gold Coast-Nadi flights in June
Fiji Airways will begin direct flights between Gold Coast and Nadi from June 11, 2026, adding a new international connection from Queensland to Fiji.

The airline will operate the service as part of an expansion of its network from Australia, providing onward connections through Nadi to destinations across the Pacific and North America.

The launch coincides with a three-year partnership between Fiji Airways and AFL club the Gold Coast SUNS, aimed at increasing awareness of the new international service in the Gold Coast market.

Philippines introduces senior tour guide programme

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The Philippine Department of Tourism (DoT), in partnership with the National Commission of Senior Citizens (NCSC), has launched the Tourism Legacy and Livelihood Program, enabling senior citizens to take active roles in community-based and elderly-friendly tourism initiatives.

Under the programme, seniors may serve as community tour guides after completing interviews and a week-long training course consisting of lectures and mock tours.

DoT’s Christina meets newly accredited senior citizen tour guides to discuss their experiences and the further development of the programme

Among the participants is 68-year-old Edgardo Satira, a retired broadcaster with four decades of experience, who is now a DoT-accredited tour guide. He said the programme restored his sense of dignity and confidence as a senior citizen, proving that he still has valuable skills and opportunities despite his age.

As of February 23, the DoT had accredited 15 senior citizen tour guides under the initiative, including four former overseas Filipino workers who have taken up tour guiding after retirement.

Satira said tour guiding has become a dependable source of retirement income, providing regular earnings and occasional tips from satisfied visitors, and giving him the opportunity to continue earning in later life.

Tourism secretary Christina Garcia Frasco recently met the newly accredited guides to hear their experiences and gather feedback on strengthening the programme. She said she was impressed by the diverse professional backgrounds of the participants and by their shared motivation to serve the country through tourism.

She added that the department’s priority is to create opportunities for advancement and livelihood while reinforcing the importance of tourism workers as custodians of the country’s stories. Christina also distributed essential kits to the senior guides, including a portable microphone, sunblock, hat, journal, tumbler and sunglasses, along with accident insurance coverage.

From 2023 to February 2026, the DoT has distributed essential kits to nearly 1,300 tour guides, around half of whom also received insurance coverage.

Before accreditation, the senior guides completed a seven-day community tour guiding seminar held from September 24 to October 3, 2025 in partnership with the Intramuros Administration. The programme combined lectures, site-based exercises and mock tours.

Participants said the training was both engaging and demanding, involving assigned locations for storytelling exercises and sessions led by subject matter experts. They added that accreditation ensures guides undergo proper training and follow established standards, providing legitimacy and accountability in conducting tours.

As of February 2026, the Philippines has 4,994 DoT-accredited tour guides nationwide, excluding specialists.

The DoT continues to strengthen professional standards through its Filipino Brand of Service Excellence training programme. Between 2022 and January 2026, 412,640 individuals completed the training, including 12,786 tour guides.

Christina said that investing in the professional development of tour guides helps ensure quality visitor experiences, supports tourism growth and sustains livelihoods in communities across the country.

Garrya Mù Cang Chải redefines mountain wellness for 2026

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Garrya Mù Cang Chải will introduce an expert-led well-being concept for 2026, moving beyond self-directed spa stays to structured, results-focused programmes rooted in sports science, integrative nutrition and sleep optimisation.

Set in Vietnam’s northern highlands, the updated approach begins with a comprehensive pre-arrival digital well-being assessment evaluating lifestyle patterns, stress levels and physiological condition. Each guest is then supported by a dedicated Wellbeing Trainer who translates insights into a personalised itinerary aligned with Banyan Group’s eight pillars of well-being.

Garrya Mù Cang Chải’s new well-being concept for 2026 integrates sports science, nutrition and sleep optimisation; photo by Mukul Bhatia and Elodie Gingast

New enhancements include a structured 13-step hydrotherapy circuit, upgraded Wellbeing Suites and Wellbeing Pool Suites with in-room training stations and recovery tools, integrated sleep support technology and curated nightly Sleep Rituals. Functional nutrition programmes are designed to support metabolic stability, hormonal balance and sustained energy.

Personalisation is anchored in individual goals and physiological need. Guests may focus on restorative therapies and hydrotherapy, or pursue guided mountain trekking and performance training supported by targeted nutrition plans. Access to elite performance and integrative nutrition specialists further strengthens the offering.

At the spa, new regionally inspired treatments for 2026 include a Herbal Hair Wash Treatment using natural infusions, and the Northwest Retreat Package featuring pumpkin, Shan Tuyết tea and Mù Cang Chải sticky rice.

For more information, visit Garrya Mù Cang Chải.

Thailand tourism targets Balkans to expand longhaul group travel

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With rising disposable income, growing middle-class outbound demand, and an expanding upscale segment – combined with improved air connectivity across the Balkan region – driving clear growth in longhaul demand, the Tourism Authority of Thailand (TAT) is shifting focus towards emerging European markets to capture new group business by launching the Balkans Roadshow 2026.

The regional tour commenced in Belgrade on February 21, connecting 15 Thai tourism entrepreneurs with 18 regional buyers before continuing to Cluj-Napoca, Bucharest, and Sofia.

Thai tourism suppliers meet regional buyers during the Balkans Roadshow 2026 as the TAT looks to build demand from emerging European markets; photo by Jose Ting

“The Balkan region, particularly Romania, Serbia and Bulgaria, is emerging as a high-potential source market for Thailand. We are seeing clear growth in longhaul demand – Bangkok and Phuket remain the core gateways, followed by Krabi and Khao Lak. Secondary destinations recognised under the UNESCO Creative Cities framework are also being introduced to the market (which has a) growing appetite for experiential leisure travel beyond traditional beach stays,” stated Daniel Gregori, head of business development at Destination Asia (Thailand), a roadshow participant.

For local hoteliers, the cost of market entry remains relatively low compared to mature European markets, while the growth trajectory is upward.

“This combination creates a favourable ROI dynamic for Thai suppliers who engage early and strategically,” noted Jose Ting, director of sales marketing at Ramada Plaza by Wyndham Bangkok Menam Riverside, who reported “active rather than speculative” buyer appetite at the roadshow.

“The ROI from emerging European markets such as Serbia, Romania, and the broader Balkan region is increasingly compelling. While these markets may not yet match Western Europe in sheer volume, they are delivering strong yield potential and consistent group movement, particularly during Thailand’s shoulder and green seasons,” Ting said, pointing to  “well-structured group series”, winter sun programmes, and cultural longhaul itineraries with Thailand positioned as a key destination.

He described Balkan travellers as value-conscious but quality-driven, which creates solid opportunities for hotels that can align pricing with service standards.

Ting also described the markets as professionally organised and increasingly sophisticated, with reliable tour operator networks that are actively expanding their longhaul portfolios.

Gregori said that while returns from trade engagement may not be immediate, the long-term growth potential is evident.

“I believe that continued engagement through workshops and roadshows by the TAT team will further strengthen Thailand’s positioning as a preferred longhaul destination,” Ting concluded.

Chatrium Hospitality goes for the sun, sand and sea

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Thailand-based Chatrium Hospitality will soon launch the first beach resort in its portfolio, which is currently dominated by city hotels.

Set to open in July or August this year, the new-build Chatrium Rawai Phuket will bring a touch of luxury accommodation to the southern end of Phuket, on Rawai beach.

Chatrium Hospitality will open its first beach resort, Chatrium Rawai Phuket, this year with 304 rooms, villas and direct beach access

Chatrium Rawai Phuket is designed to offer 304 rooms and eight villas, across 10 room types, allowing the resort to cater to a wide range of traveller types – from solo holidaymakers to multi-generation groups. Facilities will include a large spa and wellness hub, pools for grown-ups and little ones, and dining destinations.

Now in its final stages of construction, the resort will also welcome corporate groups with function rooms.

Uwe Gundlach, corporate director of revenue, sales & marketing and strategy with Chatrium Hospitality, told TTG Asia that the new property rises in a tranquil part of Phuket and offers guests direct access to the beach, which he said was “rare” in the destination.

“Chatrium Rawai Phuket is built for longer holidays, lasting a week or two. The resort’s general manager and second-in-command are both familiar with Phuket and experienced in resort management. The resort will offer a range of activities for guests, including the kids. Wellness will be a big part of the resort experience,” revealed Gundlach.

Gundlach said the company’s beach resort addition completes the product mix.

“The group already has a golf resort (Chatrium Golf Soi Dao Chanthaburi) and a ski resort (Chatrium Niseko Japan). So, a beach resort next is an obvious choice,” he remarked.

Chatrium Hospitality offers two hotel brands – the luxury Chatrium and the youthful urban Maitria. There are nine hotels and serviced residences under the Chatrium brand, and three under Maitria.

Minor Hotels to debut Anantara in Perth, Australia

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Anantara Perth Hotel is scheduled to open at Burswood Point in 2032

Minor Hotels will introduce its Anantara brand to Australia following the signing of Anantara Perth Hotel. Scheduled to open in 2032, the property will form part of the A$3.8 billion (US$sss) Burswood Point development on the Swan River waterfront.

The newly built hotel is being developed by Golden Sedayu, a partnership between Perth-based Golden Group and Indonesia’s Agung Sedayu.

Anantara Perth Hotel is scheduled to open at Burswood Point in 2032

Anantara Perth will feature 150 rooms and suites, two restaurants, a swimming pool, fitness centre and Anantara Spa. Located near Perth’s central business district and within driving distance of domestic and international airports, the hotel is expected to support the positioning of Burswood Point as a mixed-use entertainment, tourism and residential precinct.

The signing marks Anantara’s entry into the Australian market and expands Minor Hotels’ luxury footprint in the region. Anantara currently operates more than 50 properties globally, while Minor Hotels manages over 60 properties in Australia under the Oaks Hotels, Resorts & Suites and Avani Hotels & Resorts brands. The project aligns with the group’s broader strategy to grow its luxury portfolio in new markets.

Dillip Rajakarier, group CEO of Minor International, parent company of Minor Hotels, said:
“Perth is experiencing rapid development across its urban and tourism landscape, creating the ideal environment for a property of this standard. Anantara Perth represents our commitment to expanding world-class luxury experiences into new markets.”

Andrew Sugiaputra, managing director of Golden Sedayu, added: “Together we will deliver a landmark luxury hotel for Perth, defined by exceptional design, craftsmanship, and service.”