Hilton has entered into an agreement with Yotel to expand its global hotel portfolio, adding a brand focused on compact, technology-driven accommodation in urban markets.
The franchise agreement brings Yotel into Hilton’s network while allowing the brand to continue operating independently under its existing model. Yotel currently manages and licenses 23 hotels across 10 countries and aims to more than triple its portfolio in the coming years.
Yotel will become part of a new category known as Select by Hilton, which is intended to include established hotel brands that retain their identity while gaining access to Hilton’s distribution systems and loyalty programme. Participating brands will connect to Hilton Honors, the group’s global guest programme.
Founded in London in 2007, Yotel operates in cities including New York, Tokyo, Amsterdam, Glasgow and Singapore. The brand focuses on compact rooms with features such as adjustable beds and automated luggage storage, designed to maximise space and efficiency.
Under the agreement, Yotel properties will access Hilton’s distribution and technology platforms while maintaining their existing service model. Hilton said the partnership aligns with its asset-light strategy and supports growth in the lifestyle segment.
Hilton Honors members will be able to earn and use points at participating Yotel properties once integration is completed. The programme has nearly 250 million members who book through Hilton’s direct channels.
The first Yotel hotels are expected to be available for booking through Hilton’s channels later in 2026.
Christian Charnaux, executive vice president and chief development officer, Hilton said: “This agreement further strengthens our network effect by connecting a beloved independent brand like Yotel into the powerful Hilton Honors network and commercial distribution system, while preserving what makes the brand unique.”
“Yotel’s relationship with Hilton allows us to expand our reach while staying true to who we are. What changes for Yotel is access – not identity – in a capital-light, and scalable way,” added Phil Andreopoulos, CEO, Yotel.
