Singapore Airlines (SIA) and Amadeus have renewed their multiyear distribution agreements covering both EDIFACT and New Distribution Capability (NDC) technology.
The agreements ensure continued access for travel sellers using the Amadeus Travel Platform to SIA’s fares, products and services across global markets. The renewal also supports the airline’s indirect sales network, which remains an important channel for distributing tickets and travel services.
Under the agreement, the two companies will continue working to expand the use of NDC technology, which allows airlines to offer more detailed and customised products to travel sellers and travellers.
NDC enables airlines to provide real-time offers and additional services through travel distribution systems. This includes the ability to present differentiated products, ancillary services and branded fare options within booking platforms used by travel agencies.
Through the renewed partnership, Amadeus will support SIA in making additional NDC capabilities and content available to travel sellers over time. The aim is to improve product visibility and enable travel agencies to access a broader range of fares and services through a single platform.
The companies also plan to continue developing the NDC solution to improve servicing capabilities, expand ancillary offerings and provide more flexible booking options for travellers.
“The renewal of our distribution agreements with Amadeus reflects Singapore Airlines’ commitment to modernising our retailing capabilities and expanding the reach of our content globally. Together with Amadeus, we look forward to introducing enhanced NDC features that support richer product differentiation and a more seamless booking and servicing experience for travel sellers and customers alike,” said Gan Cai Fong, general manager of distribution at SIA.
“Our renewed agreement with Singapore Airlines underscores our mutual commitment to modernizing airline retailing and expanding access to high value content for travel sellers worldwide,” added Javier Laforgue, executive vice president of the travel unit for Asia-Pacific at Amadeus.
