The Singapore Tourism Board and Ant International have renewed their multi-year strategic partnership to support tourism growth through digital payments and data-driven insights.
The collaboration centres on Alipay+, Ant International’s unified wallet gateway, and aims to strengthen Singapore’s position as a digitally connected destination.
The renewed agreement builds on a partnership that began in 2018.
Under the expanded collaboration, both parties will launch joint marketing initiatives targeting key source markets, including campaigns timed around peak travel periods such as Chinese New Year. The partnership will also focus on enabling secure mobile discovery and payments across Singapore’s tourism ecosystem, as well as leveraging data insights to better understand visitor behaviour.
According to Alipay+ data, Singapore ranked among the top five global travel destinations in 2025, with transactions increasing 36 per cent year-on-year. Spending via SGQR nearly tripled compared with the previous year, benefiting small and medium-sized enterprises. China, Malaysia, Hong Kong, the Philippines and South Korea were the top inbound markets, with transactions by Chinese travellers increasing 26 per cent year-on-year.
Through Alipay+, merchants in Singapore can accept 25 international e-wallets and banking apps, allowing travellers from 17 markets to pay using familiar mobile platforms.
The partnership also includes the rollout of digital tools such as Alipay+ Voyager, an in-app AI travel assistant offering personalised recommendations and services, as well as in-app rewards and mobile-based promotions with local merchants.
The agreement aligns with the board’s Tourism 2040 roadmap, which aims to cultivate future demand, enhance destination appeal and support a digitally enabled tourism sector.
Melissa Ow, chief executive of Singapore Tourism Board, said: “We look forward to unlocking new opportunities across key markets through Alipay+’s extensive digital wallet network. By combining our destination expertise with their payment technology and data capabilities, we can respond to the evolving traveller demand more nimbly and create a more seamless experiences for visitors whilst driving meaningful growth in tourism spending.”
Peng Yang, CEO of Ant International, added: “Destinations are dynamic digital ecosystems that connect culture and commerce across borders, driving economic impact and inclusion. Together, we will support Singapore’s ambition to inspire not just as a place to visit, but one that shapes the future of travel and its shared value to communities.”
