Scenic Group has launched a new global loyalty programme, Scenic & Emerald Rewards, bringing together its former Scenic Club and EmeraldEXPLORER schemes into a single platform covering its full portfolio of cruises and tours.
The programme launched globally on February 10, 2026 and applies across Scenic and Emerald luxury yacht, river cruise and escorted land journeys. It has been developed following feedback from guests and travel advisors and is designed to provide a more streamlined structure for earning and redeeming rewards.
Under the new system, members’ existing status points from the previous programmes have been consolidated into one balance, allowing guests to manage their rewards through a single account. The programme remains free to join for guests after completing their first journey.
Scenic & Emerald Rewards introduces a four-tier structure comprising Gold, Diamond, Emerald and Chairman’s Club, with revised qualification thresholds and updated benefits. Scenic Group said the changes are intended to simplify progression between tiers while ensuring consistent recognition across its travel portfolio.
A new MyRewards feature has also been introduced, enabling members to earn one per cent of the value of eligible new bookings as a monetary credit. This credit can be redeemed against future Scenic and Emerald cruises or escorted land journeys.
All existing members have been automatically transitioned into the new programme. Guests whose previous tiers were merged have been placed into an equivalent or higher tier, with status points adjusted where applicable to ensure continuity of benefits.
Benefits available under the programme include early access to selected itineraries, invitations to exclusive events, private transfers or airport hotel stays on eligible journeys, complimentary accommodation on longer trips and priority onboard services. Scenic Group stated benefits will vary by tier, with additional privileges available as members progress.
Glen Moroney, founder and chairman of Scenic Group, commented: “The launch of the new integrated Scenic & Emerald Rewards global programme marks a significant evolution in the recognition and benefits for our valued guests.
“It will also provide all current and future members one unique account, which includes the new MyRewards feature, providing a real monetary value for members to redeem. The Scenic & Emerald Rewards programme has been designed to ensure we continue to develop more relevant experiences for our valued members and deliver enhanced recognition, communication and benefits across the portfolio of luxury experiences.”
