Agoda has outlined plans for Agoda Impact Lab, a new initiative aimed at supporting collaboration and innovation across Asia’s travel and technology sectors.
The platform was presented at the ASEAN Tourism Forum 2026.
Agoda Impact Lab is positioned as a platform for public and private sector stakeholders to develop, test and scale practical initiatives. The programme focuses on areas including industry skills development, storytelling, technology adoption and data analysis, with the aim of supporting long-term industry resilience.
Through the Impact Lab, Agoda plans to deliver e-commerce training programmes for accommodation providers across South-east Asia, executive-level masterclasses developed with government, industry and academic partners, and research outputs intended to inform decision-making on travel demand, technology use and localisation trends.
The initiative also includes a joint working group with ASEAN and WWF-Singapore to support discussions on the management of emerging destinations, and the promotion of the Sustainable Tourism Academy. The academy is a digital training platform developed with the Global Sustainable Tourism Council (GSTC), offering free, self-paced sustainability training aligned with GSTC standards.
Agoda said the Impact Lab will draw on its experience in areas such as e-commerce, marketing, technology and analytics to support knowledge-sharing and capacity building across the region.
“With Agoda Impact Lab, we’re not just imagining the future of travel and technology in Asia; we’re actively shaping it,” said Damien Pfirsch, chief commercial officer at Agoda.
“The lab will serve as a hub for collaboration, bringing together stakeholders from the public and private sectors to explore innovative solutions and strategies.”
