Tourism Australia has appointed Robin Mack as managing director. Mack brings almost 30 years of experience in the global travel and tourism sector, including more than a decade with Tourism Australia.
Most recently, he oversaw market strategy and operations across 16 international markets, alongside responsibility for commercial activity, distribution development and partnerships. He also led Business Events Australia, working closely with industry stakeholders to support demand.
His experience spans destination marketing, international trade relations and long-term demand planning, with a focus on priority growth markets in Asia.
Mack, commenting on his new role, said competition for high-value visitors was intensifying worldwide, making Tourism Australia’s role in driving demand through marketing, partnerships and industry engagement central to protecting and growing Australia’s share of the international travel market.
