Agoda has observed a rise in solo travel interest across Asia in 2025, with a 16% increase in accommodation searches compared to last year, highlighting a growing movement of travellers embracing the freedom and adventure of solo journeys.
The data, shared in the wake of Singles Day on November 11, underscores how individuals are increasingly seeking personal discovery and independent travel experiences.
When planning trips, solo travellers gravitate towards major cities, with Tokyo (Japan) leading the pack, followed by Bangkok (Thailand), Seoul (South Korea), Osaka (Japan) and Kuala Lumpur (Malaysia).
These urban hubs offer a wide range of attractions, from cultural landmarks to dining and lively entertainment, making them ideal for those exploring the world at their own pace. While these destinations have long been popular with all types of travellers, their unique offerings make them particularly appealing to those travelling solo.
At the forefront of this trend are travellers from Japan, South Korea, Thailand, Indonesia and Taiwan, who make up the top five solo travel groups in Asia. While Japanese travellers dominate in numbers, interest in solo travel has grown fastest among Indonesians, with a 72% increase in searches. Thai travellers follow with a 37% rise in solo travel interest. This growth highlights a shift in how individuals across Asia are redefining their travel experiences and looking beyond traditional group trips.
Jay Lee, regional director, North Asia at Agoda, remarked that the rise in solo travel across Asia had become a defining trend in 2025, reflecting a growing desire for personal discovery and meaningful cultural immersion.
