Agoda has partnered with Archipelago International to expand traveller choice and strengthen both brands’ presence in the region.
Through the collaboration, 193 of Archipelago International’s properties, spanning urban business hotels, leisure resorts, and boutique stays, are now available on Agoda via the newly launched Archipelago Flagship Store. The dedicated hub allows travellers to easily discover and book trusted Indonesian properties, including Aston Anyer Beach Hotel, Harper Malioboro, Royal Kamuela Ubud, and The Alana Hotel and Conference.
Indonesia has been growing in popularity, ranking as the third most searched market on Agoda in 2025. Agoda data shows a 21 per cent year-on-year rise in searches for travel to Indonesia, led by travellers from South Korea with 36 per cent growth, followed by Malaysia, Singapore, Australia, and Japan.
While Bali, Jakarta, and Batam remain top destinations, emerging hotspots like Labuan Bajo and Medan are seeing rapid growth, recording 66 per cent and 47 per cent increases in searches respectively.
Archipelago’s Flagship Store goes beyond standard listings, showcasing its diverse portfolio to travellers from leading source markets. The collaboration also leverages Agoda’s multichannel marketing solutions to increase visibility and engagement for the group’s properties.
This marks the first collaboration between Agoda and Archipelago International, uniting Agoda’s data-driven distribution capabilities with Archipelago’s regional brand strength. The partnership aims to accelerate demand generation, improve conversion across multiple markets, and give partners more effective ways to engage travellers and boost revenue.
Andrew Smith, senior vice president of supply at Agoda, said: “Indonesia remains an important focus for Agoda’s growth, and this partnership with Archipelago International aligns with that direction. We value this collaboration as it reinforces our local offerings and supports our collective success in this dynamic market.”
Chris Legaspi, chief commercial officer at Archipelago International, added: “Agoda’s Flagship Store provides an innovative platform to share our brand story and engage travellers more meaningfully while leveraging Agoda’s scale and marketing expertise to drive growth and revenue.”
