Dida Holdings has launched a new group structure, uniting its portfolio of travel and technology companies under one identity. The move marks its transition from a travel distribution platform to a global travel technology ecosystem built around three areas: Travel, Technology, and New Ventures.
The group’s aim is to connect travel partners through AI, automation, and next-generation connectivity.
The new structure follows the appointment of Daryl Lee as group CEO earlier this month and represents the next phase of the company’s development. The updated brand identity consolidates its businesses under one framework designed to strengthen collaboration and global reach.
Operating across Asia, Europe, and the Middle East, Dida Holdings combines travel distribution expertise with AI-based tools to redefine how travel is connected, booked, and experienced worldwide.
Under Dida Holdings, the group’s main travel divisions – Dida Hotels, Dida Flights, Dida Go, and Dida Experiences – will continue to expand internationally. These are supported by technology and innovation units developing AI applications in pricing, connectivity, content automation, and sustainability.
“With the creation of Dida Holdings, we’re scaling our technology across every part of the travel value chain, enabling partners to share in the growth of an AI-first global platform,” said Rikin Wu, founder and chairman of Dida Holdings.
“Our new structure reflects what Dida has already become – a global AI-first travel tech company with the scale, expertise, and agility to power all travel businesses to thrive,” shared Lee.
