Amsterdam-based hospitality technology company Ireckonu is targeting growth in the Asia-Pacific region, building on opportunities identified since opening its Singapore office in December 2024.
With the mission to empower hotels with reliable insights and streamlined software, the company offers a three-part platform: a middleware layer that connects all systems in a hotel ecosystem; an AI- and machine learning-powered customer data layer that merges the profiles of each guest across hotel facilities; and a marketing automation layer that can be used for customised marketing or to power other marketing tools in the hotel’s system.
Asia-Pacific’s huge population, increasingly mobile travellers and growing number of hotels make it a hugely attractive location for growth, according to Ireckonu.
“We foresee at least double digital growth in the next three years,” said Sam Samsudi, director of Asia-Pacific, Ireckonu.
The region’s younger generations and high-value customers, in particular, expect to receive tailored communications from hotel brands based on their previously recorded preferences, stays or experiences, so trying to reach them using fragmented, non-consolidated data means “brands are missing out”, he noted.
Samsudi aims to help hotels differentiate themselves and capture a greater share of the market from OTAs by providing them with better visibility of their data.
By using Ireckonu, brands will be equipped to offer a personalised experience, he explained, emphasising the need for them “to engage customers at the right time with the right messaging”.
