With a slew of new openings and sustainability achievements, BWH Hotels invites travellers to explore more of the region
Brought to you by BWH Hotels
From new openings across Thailand to the first managed hotel in Japan, BWH Hotels continues to expand its footprint across Asia.
With more than 4,300 hotels in over 100 countries, BWH Hotels’ 18 distinct brands cater travellers looking for unique and memorable experiences from a relaxing beach escape in Vietnam or an exciting urban retreat in Bangkok.
The group’s three main hotel companies, WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, continues its growth with upcoming openings.
The signing of the Azzurr Marina Akita, BW Signature Collection, marks the brand’s debut in the northwest city of Akita. The 144-key waterfront property becomes the second BW Signature Collection hotel in Japan.
Another of the group’s most recent debuts is the signing of Aiden Surawong Bangkok, introducing the Aiden brand in Thailand for the first time. The avant-garde boutique hotel will have 77 guest rooms with refined stylish design and amenities that reflect the essence of the local community.
Also scheduled to open in Bangkok is Best Western The Matter Tiwanon Hotel, a modern property offering 68 stylishly appointed rooms. Strategically located in the Tiwanon district, it is a 15-minute drive from Don Mueang International Airport and provides convenient access to key destinations.
Anticipated openings in November are two new hotels in Pattaya. Siamese Hotel Pattaya, BW Signature Collection, is a converted hotel and second hotel in the collection. It offers 121 keys, a restaurant, swimming pool, pool bar, fitness club and ballroom. Also expected to open its doors in November is SureStay Plus by Best Western T Pattaya, the group’s second SureStay Plus property in Thailand. The rebranded hotel offers 95 rooms, a restaurant, meeting room, fitness club, swimming pool, and two bars, including a rooftop venue.
In neighbouring Vietnam two hotels are scheduled for a Q42025 opening. WorldHotels Long Beach Resort Phu Quoc is a stunning new addition to the WorldHotels Distinctive collection. The 465-key beachfront resort is located along the island’s west coast in the vibrant heart of Tran Hung Dao Boulevard. Meanwhile, in southern Vietnam is the 91-key Best Western Premier Imperial Da Lat. close to the city’s top attractions, the hotel features a heated pool, spa, kids’ club, dining options, and event spaces for business and leisure.
BWH Hotels has also signed the new Best Western Plus ASpaces Riverside Danang, a 136-room hotel located near the scenic Han river.
The group has also expanded further across Asia with the Wenlan Hotel Northern Hangzhou, part of the prestigious WorldHotels Elite collection and its second in the city. The stylish property in the vibrant Gongshu district offers 295 rooms and suites, 2,500 square meters of event space, and premium dining options.
In Pakistan, the Best Western Premier Hotel Karim Abad Hunza with 50 modern rooms and stunning views of the majestic Hunza valley, is set to open in November.
The group has also signed the Best Western Plus Grand Hotel Multan, further strengthening its footprint in the historic city of Multan in the Punjab province. The 50-key hotel is easily accessible from Multan International Airport and is scheduled to open in Q1 2026.
With properties across the region, BWH Hotels offers seamless accommodation options to suit a variety of budgets and preferences. At the same time, guests can enjoy their stay while minimizing their environmental footprint.
Staying true to its commitment to environmental responsibility, BWH Hotels has implemented sustainable practices and products that reduce waste and water usage, improve operational efficiency, and support local sourcing. Its Best Western Hotels & Resorts and SureStay Hotels in Southeast Asia, Japan, and Pakistan have proudly achieved certification from the Global Sustainable Tourism Council (GSTC).
Rewarding stays
Beyond that, it is also more rewarding to stay in a BWH Hotel property with the Best Western Rewards and WorldHotels Rewards programmes.
Now with 64 million members, the loyalty programmes allow guests to earn points with every stay at participating hotels. These points can be redeemed for rewards such as free stays or retail gift cards. By staying at BWH Hotel properties, travellers can also earn airline miles, enjoy room discounts and even transfer points to other members.
No matter where you are in the world, book your next stay with BWH Hotels.
