The second run of the Wonderful Indonesia Tourism Fair (WITF) is scheduled from October 9 to 12, 2025 at the Nusantara International Convention Exhibition, promising enhanced content that will market Indonesia as a destination for both leisure tourism and business events.
Henceforth, the trade show will also be an annual fixture for the Indonesian tourism industry.
Hariyadi Sukamdani, chairman of the Indonesian Tourism Industry Association (GIPI), said at the event’s press briefing that WITF reflected Indonesian tourism industry’s commitment to building a stronger and more sustainable sector.
WITF 2025 is categorised as a Green Event, where carbon emissions generated by the activities of attendees will be calculated.
Budi Tirtawisata, vice chairman of GIPI and chairman of WITF 2025 steering committee, noted the “high level of representation” at the upcoming event.
“Seventy per cent of Indonesian provinces are participating as exhibitors. This widespread provincial involvement is a major draw for buyers seeking to explore new Indonesian destinations.”
WITF 2025 will welcome more than 300 exhibitors representing various destinations across Indonesia, including hoteliers, DMCs, recreational parks, transport providers, airlines, travel agents, tour operators, and tourist attractions. These sellers will meet with 200 international buyers from 40 countries, as well as 300 corporate buyers and trade visitors from various companies.
More than 3,200 pre-appointment sessions will be conducted.
In comparison, WITF 2024 had 150 sellers from across the country, 195 buyers from 38 countries, and 30 Indonesian corporate buyers. There were 2,500 pre-appointment sessions.
“We hope the numbers (of pre-appointment sessions) will continue to increase leading up to the event,” said Hariyadi.
To support WITF 2025, the Ministry of Tourism (MoT) will bring 45 travel agents and tour operators from Europe, the Middle East, and the Americas and host a fam trip that explores Indonesia’s flagship destinations, culminating in a business matching event in Bali.
Widiyanti Putri Wardhana, Indonesia minister of tourism, said that close cooperation and discussion forums during WITF 2025 would enable “Indonesia’s tourism industry (to) become more resilient, competitive, and able to showcase the beauty and diversity of our country to the world”.
The MoT will host the Southeast Asia Business Event Forum (SEABEF) in parallel with WITF 2025. The conference will bring together South-east Asian stakeholders to discuss the evolution of the events industry, collaborative opportunities, and strategies to strengthen regional competitiveness.
Vinsensius Jemadu, deputy for tourism products and events at the MoT, said hosting SEABEF concurrently with WITF 2025 was a strategic move to reinforce Indonesia’s position as both a tourist destination and premier business events destination in the region.
“Through SEABEF, we are demonstrating Indonesia’s readiness in terms of infrastructure, human resources, and the diversity of venues capable of accommodating international meetings, incentives, conventions, and exhibitions. This event proves that Indonesia is ready to compete and host global events,” stated Vinsensius.
