Global Hotel Alliance (GHA) has appointed two senior executives to expanded leadership roles.
Steve Ayalo has been promoted to vice president, IT governance, risk & compliance, and Matthew Lloyd to vice president, marketing technology & CRM.
Ayalo, who joined GHA in 2015, has led the development of the company’s cybersecurity and compliance frameworks, including the cybersecurity operations centre, threat intelligence services, and governance around emerging technologies such as AI. In his new role, he will oversee ISO certification, enterprise IT strategy, information security risk management, and regulatory compliance across all business units.
Lloyd joined GHA in 2018, bringing 10 years of prior travel industry experience with Hilton and Southwest Airlines. He has led global CRM initiatives, digital innovation, and customer data platform rollouts. He will take on broader responsibilities, shaping departmental culture, fostering cross-functional collaboration, and mentoring emerging talent to enhance GHA’s marketing capabilities.
