Ascenda has expanded its global loyalty content offering through a partnership with Hilton, allowing financial institutions in its network to provide customers with access to Hilton Honors.
The collaboration enables financial institutions in applicable jurisdictions to convert bank loyalty points directly into Hilton Honors Points, which cover Hilton’s portfolio across 139 countries and territories. Hilton Honors has more than 226 million members worldwide and allows members to redeem points for stays, experiences, partnerships, and co-branded credit cards.
Paul Smitton, president of international and partnerships at Ascenda, said: “Consumers, financial institutions, and merchants alike are seeking greater value and return on investment from their loyalty programmes, and we’re committed to creating that value by transforming bank-merchant marketing. This partnership exemplifies that commitment.”
Mark Weinstein, chief marketing officer and head of luxury brands at Hilton, added: “We are always looking for ways to recognise and reward our Hilton Honors members as well as connect with new prospective guests. We are grateful for our partnership with Ascenda, and together, we will now be able to unlock new ways for travellers to earn and redeem Hilton Honors Points across the world.”
