The World Sustainable Hospitality Alliance (WSHA) has partnered with Zeero Group, a climate innovation company focused on decarbonising luxury hospitality and travel through scalable, community-driven solutions, to create measurable global impact for people and the planet.
The partnership brings together WSHA’s global network of hospitality leaders and Zeero’s approach to waste-to-energy, renewable fuels, and climate financing. Together, they aim to support hotels, resorts, and private aviation companies in addressing two of the industry’s main challenges: waste and emissions.
Rather than requiring guests to make decisions during their stay, Zeero enables properties to integrate climate contributions directly into the booking path, either as an included benefit or a subtle, optional addition.
Zeero’s model allows properties to fund clean energy and waste-management projects through small guest climate contributions, typically only a few euros or US dollars per booking or checkout folio, while remaining cost-neutral for operators. Aggregated at scale, these contributions are directed into projects such as converting municipal wastewater into low-emission biofuels, which can reduce lifecycle emissions by up to 81 per cent compared with fossil fuels.
Through this model, hotels fund projects that reduce emissions and provide benefits to the local environment and economy. The process allows properties to maintain their operational standards while supporting long-term community and environmental outcomes, without altering the guest experience.
The partnership will focus on scaling regenerative energy projects that convert waste into renewable fuels and electricity, creating sustainability narratives that resonate with travellers, and building shared ownership models to enable hospitality groups to co-invest in renewable energy infrastructure.
Glenn Mandziuk, CEO of the WSHA, said: “By partnering with Zeero, we are helping luxury hospitality brands transform sustainability into a source of innovation, value, and leadership. This collaboration will accelerate systemic change while supporting local communities and infrastructure worldwide.”
Zeero Group CEO Nico Nicholas added: “Luxury travel has both the responsibility and the opportunity to lead in climate action. Through our partnership with WSHA, we can rapidly scale solutions that make sustainability seamless for guests and profitable for operators, turning climate contributions into meaningful global impact.”
