Agoda has launched an AI chatbot designed to provide instant answers to travellers’ hotel-specific questions. The Property AMA (Ask Me Anything) Bot aims to help users make quicker, more confident booking decisions by delivering precise information in seconds.
Since its soft launch, the Property AMA Bot has gained popularity, answering over 30,000 hotel-related questions per day. Millions of travellers visit Agoda each day to explore accommodation options, compare amenities, and find suitable stays. While property pages provide detailed information, answers to simple questions such as “Is there parking available?” or “What is the quality of the breakfast?” can sometimes be difficult to locate. By connecting Agoda’s systems with the advanced language model ChatGPT, enriched with live property data, the Property AMA Bot provides up-to-date responses.
Previously, Agoda users could contact property owners directly via a messaging system, but response rates and times varied. The Property AMA Bot offers real-time, reliable answers to enhance user confidence and is available on any property page across all Agoda platforms, including desktop, mobile web, and app. With its launch, Agoda aims to provide more responsive and user-friendly booking experiences, allowing travellers to move from browsing to booking with greater ease, supported by the company’s focus on making travel simpler, faster, and more personalised.
“Helping travellers get the answers they need, when they need them, is central to building trust in our platform and delivering even more value to customers,” said Idan Zalzberg, chief technology officer at Agoda. “The Property AMA Bot reduces uncertainty by answering questions instantly, which in turn leads to a smoother, more satisfying booking experience.”
