Conrad Hotels & Resorts has launched Conrad 1/3/5, a new programme offering immersive experiences lasting one, three, or five hours. The initiative aims to provide modern travellers with time-based itineraries that highlight local culture, design, and connections, inspired by founder Barron Hilton’s legacy.
The programme offers tailored activities suited to the guest’s available time and interests, simplifying planning for travellers who seek authentic and off-the-beaten-path experiences. With 56 per cent of these travellers working with travel advisors and 43 per cent using the concierge, Conrad 1/3/5 provides a convenient and personalised way to explore without compromising comfort or quality.
According to Hilton’s recent trends report, nearly 70 per cent of global travellers prefer active trips, and over 75 per cent value hotels offering diverse and immersive adventures. Each itinerary can be booked through the Conrad Concierge and features localised activities designed to leave a lasting impression.
In Tokyo, one-hour options include a coffee tasting with rare beans or a premium sake pairing with seasonal dishes. Three-hour experiences feature a Ukiyo-e masterclass and an onigiri workshop at a historic shop. Five-hour experiences include a tea tasting evening and a sword-making workshop with a master smith.
At Conrad Bali, one-hour sessions offer a weighted blanket relaxation and crystal sound healing. Three-hour activities include a full moon celebration with traditional rituals and art therapy sessions. Five-hour options feature a guided forest bathing tour and a cooking journey involving local farms and traditional dishes.
Conrad Singapore Orchard offers a one-hour Negroni cocktail and cheese infusion workshop. Three-hour experiences include a cocktail tasting at one of the world’s top bars and a chocolate-making workshop. Five-hour options feature guided edible garden walks and a visit to a private Peranakan home museum.
In Beijing, one-hour tours cover the Temple of Heaven and an art walk through the CBD. Three-hour options include shopping at Panjiayuan Market and dining on Peking duck at a renowned restaurant. Five-hour experiences involve tours of the Forbidden City and the Summer Palace, exploring historic sites and gardens.
Dino Michael, senior vice president and global head of Hilton Luxury Brands, said: “With the launch of Conrad 1/3/5, we’re empowering our guests to discover new perspectives through curated, time-tailored experiences that go beyond the expected. Whether guests want to enjoy a quick tour or embark on a full afternoon of local discovery, this programme reflects our commitment to offering meaningful, memorable experiences that connect them more deeply to the world around them.”
Conrad 1/3/5 will be available worldwide at Conrad properties and will be customised by each hotel to reflect local culture.
