Millennium Hotels & Resorts (MHR) and Germany-based hotel group Maritim Hotels have announced a cross-brand loyalty partnership, allowing members of their respective loyalty programmes – MyMillennium and MyMaritim – to access benefits when staying at participating properties in both groups.
The agreement was signed at the Chelsea Harbour Hotel & Spa in London by Saurabh Prakash, interim chief operating officer and chief commercial officer of Millennium Hotels & Resorts, and Roland Elter, chief commercial officer of Maritim Hotels.
As part of the partnership, MyMillennium members will receive discounts on Best Available Rates, including Room Only and Bed & Breakfast options, at selected Maritim Hotels. MyMaritim members will gain access to similar discounts on Flexible Rates at participating Millennium Hotels & Resorts properties worldwide. These benefits are intended to provide additional booking flexibility while preserving the individual features of each programme.
The collaboration expands the number of destinations available to members. MyMaritim members can now access Millennium properties in cities such as Singapore, London, New York City and Dubai, as well as resort locations including Phuket and Penang. In turn, MyMillennium members will now have access to hotels in Germany, located in Dresden, Munich, Frankfurt, Berlin and other cities.
Millennium and Maritim will also take part in joint trade show appearances and roadshows, combining their market presence to attract both corporate and leisure clients. The partnership includes joint sales activity and reciprocal employee privileges, such as access to friends and family rate programmes.
Both companies stated that the agreement reflects a broader shift toward collaboration in the hospitality sector, aimed at enhancing loyalty offerings and improving operational efficiency across brands.
“Our collaboration with Maritim Hotels is a strategic step to expand our access to Germany and the larger European Union, an important travel and business region. It will enhance travel and strengthen our shared vision to cross borders with quality hospitality experiences,” said Kwek Leng Beng, chairman of MHR.
