Hilton, DiDi ChuXing to launch cross-loyalty benefits in China

Hilton has formed a strategic partnership with DiDi ChuXing, a major transportation platform in China, to introduce joint membership benefits across their respective loyalty schemes. The collaboration links Hilton Honors with DiDi Mileage, offering reciprocal privileges aimed at simplifying travel and accommodation for members.

Hilton Honors members will gain access to tier-based benefits on the DiDi platform, such as discounted rides and priority services. DiDi Mileage members, in turn, will receive Hilton Honors status, which includes benefits such as room upgrades, complimentary breakfast, and late check-out.

Hilton and DiDi ChuXing link loyalty programmes to streamline travel and accommodation for members

According to a Hilton survey, members in China place high value on recognition (73 per cent), the overall stay experience (70 per cent), and ease of earning points (67 per cent). The partnership with DiDi ChuXing is intended to address these preferences by providing status-matching and expanding opportunities for members to earn and use rewards.

Hilton has recently entered similar partnerships with Small Luxury Hotels of the World, AutoCamp, and Starbucks China. These arrangements are designed to broaden the ways in which Hilton Honors members can use their points, including for VIP access to events such as sports matches, concerts and cultural festivals.

As of 1Q2025, Hilton operates more than 840 hotels across over 260 destinations in China. DiDi ChuXing provides mobility services to 411 million users in more than 300 cities.

“Through the partnership, Hilton Honors and DiDi Mileage members enjoy elevated everyday experiences and a compelling range of cross-programme benefits. By integrating hospitality and mobility, we are creating a seamless journey from departure to hotel, further elevating the overall stay experience for our members and guests,” said Ben George, senior vice president and commercial director, Asia Pacific, Hilton.

Sun Shu, CEO of DiDi’s China ride-hailing business, added: “With this partnership, users can request a ride with one click when booking and staying at Hilton hotels, while also enjoying shared membership benefits. From faster ride responses to enhanced check-in experiences, we are delivering real added value across the journey – offering a more convenient and comfortable travel experience, from the first mile to check-in.”

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