Tourism Australia’s largest annual trade event, the Australian Tourism Exchange (ATE), will return to Adelaide/Tarntanya in 2026 for the first time since 2018.
ATE26 will be delivered by Tourism Australia in partnership with the South Australian Tourism Commission. The event will take place at the Adelaide Convention Centre from May 10 to 14, 2026.
Thousands of delegates from across Australia and overseas are expected to attend.
Tourism Australia managing director Phillipa Harrison said Brisbane had successfully hosted ATE25 and that planning was already underway to see how Adelaide and South Australia would present the state to international buyers and global media in 2026.
She remarked: “ATE helps to drive international travellers to regions right around the country but it is a particularly good opportunity for the host state and we will be working closely with our partners, the South Australian Tourism Commission, to put on a memorable event next year.”
South Australia’s minister for tourism, Zoe Bettison, said: “The Australian Tourism Exchange offers a powerful platform to showcase South Australia’s unique offerings to the most influential national and international tourism stakeholders, inspiring them to promote our wonderful destination in their markets.
“From our world-class food and wine, natural wonders and beautiful regions, our stand-out events and festivals, and new luxury accommodation, we’re looking forward to giving the world a taste of what South Australia and our passionate tourism operators have to offer.”
