Bound and Beyond and Cloud Collective have teamed up to launch Kaia, a new hospitality brand in South-east Asia. The new brand will feature outdoor resorts with tented suites designed to blend with nature and the local community, focusing on luxury and sustainability.
Founded by Bound and Beyond, a Thai-based hospitality firm, and Cloud Collective, a specialist in light footprint developments, Kaia’s first resort will open on Koh Phangan, Thailand, in late 2025. Surrounded by a national park, the resort will be a 30-minute speedboat ride from Koh Samui.
The resort uses sustainably sourced materials such as upcycled teak and recycled plastic rugs, and will feature 31 private 77m² tented suites with ocean views, outdoor decks, bathtubs, and pantries with local and resort-made products, as well as four 248m² two-bedroom villas with private pools.
The clubhouse will have dining areas, an infinity pool, and a beach club. Experiences will include open-fire feasts, forest foraging, ceramic workshops, and squid safaris, alongside wellness activities such as yoga, ice bathing, and nature walks.
The brand Kaia offers an authentic cultural experience with a focus on positive social impact, employing locals, using local produce, and promoting community skills. Inspired by the Thai Jao Baan philosophy, Kaia’s hospitality centres on genuine human connection, where team members welcome guests like family.
The resorts highlight local culture through seasonal culinary, cultural, and wellness experiences, while fostering inclusivity and connection with nature. Designed by Cloud Collective, Kaia resorts focus on sustainability, using natural materials, passive cooling, and responsible practices. All resorts are plastic-free and use biodegradable packaging.
Culinary offerings at Kaia evolve with the seasons, emphasising local produce, ethical sourcing, and a closed-loop food system. Kaia Koh Phangan will feature its own organic farm and collaborate with local ethical producers.
Following the opening of Kaia Koh Phangan, Kaia plans to expand globally, with additional resort locations to be revealed later this year.
Beverly Chen, co-founder and COO of Cloud Collective, and co-founder of Kaia, commented: “With Kaia, we are redefining luxury by seamlessly blending immersive outdoor hospitality with a deep reverence for nature and local culture. Kaia (offers) a sanctuary where luxury, sustainability, and cultural authenticity converge.”
“As travellers seek more meaningful experiences, we are creating a hospitality model that is deeply rooted in local traditions, craftsmanship, and community. At Bound and Beyond, we believe that true luxury is not just about indulgence – it’s about honouring the spirit of a place and the people who shape it. Through Kaia, we are crafting resorts where guests can immerse themselves in the richness of local heritage while embracing a lighter, more conscious way of travelling,” added Kamonwan Wipulakorn, managing director of Bound and Beyond, co-founder of Kaia.
