Marriott International will add seven new properties across diverse brands to its portfolio in Indonesia this year, with four of them set to welcome first guests in 2Q2025.
Ramesh Jackson, regional vice president, Indonesia & Malaysia, Marriott International, said the openings will set “new benchmarks in hospitality, comfort, and authentic guest experiences” in the destination.
With the addition of the seven new hotels, Marriott International will have 84 hotels operating in Indonesia by the end of 2025. According to Jackson, Indonesia is now home to the company’s second largest hotel portfolio in the Asia-Pacific region.
“Our target is to operate 100 hotels (in Indonesia) in the next three years,” he said.
The first four to open are Four Points by Sheraton Pontianak, East Kalimantan with 196 rooms and suites; two Fairfield by Marriott hotels – one each in Bekasi, West Java (166 rooms) and Bali Kuta (166 rooms and suites); and The Westin Nirup Island Resort & Spa in Riau Islands with 94 guestrooms and suites as well as 52 private villas. The latter is accessible from Singapore via a 40-minute ferry ride and from Indonesia’s Batam island via a 45-minute ferry ride.
The 242-key Four Points by Sheraton Bekasi and 150-key Aloft Jakarta Kebon Jeruk will open in 3Q2025, while the 233-key Aloft Surabaya Pakuwon City will launch in 4Q2025.
While Jackson acknowledged the vastness of Indonesia and the presence of many potential locations for Marriott International’s expansion, he said it was also important that the national government play its part to support tourism development.
He said the Indonesia government must reconsider its policy to freeze spending in hotels – a move that has impacted hotel operators on a “large scale”, particularly small hotels.
“Don’t stop spending. We need the government to churn the economy,” he urged.
He also asked that the Indonesia government improve connectivity to more parts of the country to facilitate tourism growth.
“Our owners are eager to build hotels. They have land, plots in Labuan Bajo (for example), but they are on standby because of the lack of connectivity,” he shared.
Improved connectivity has shown clear and positive outcomes for travel and tourism. The launch of AirAsia flights from Malaysia’s Kuala Lumpur to Indonesia’s Labuan Bajo last September as well as Jetstar’s Singapore-Labuan Bajo services on March 20 have both led to a surge in business, according to Jackson.
“We can drive and promote destinations. We have three million Bonvoy members just in Indonesia and 228 million globally. Give us a destination, give us airlift, and we can make it work,” he remarked.
