China based B2B travel distribution company DidaTravel has rebranded to Dida to reflect the company’s vision of delivering ‘smarter solutions to power the strongest partnerships’.
The decision to simplify the name to Dida marks the next chapter in the company’s journey, as it plans to take innovation to the next level by harnessing the power of data, machine learning and generative AI to drive exceptional efficiency and remove many of the key pain-points currently experienced across the industry.
Rikin Wu, founder and CEO at Dida said: “Our new identity is more than just a change of logo or branding – it’s a reflection of who we are and what we stand for. Over the years, our partners have consistently praised our tech-driven solutions and the adaptability of our teams.”
“The new Dida brand embodies these strengths and reinforces our commitment to delivering smarter, more flexible solutions that will help our partners thrive in an increasingly competitive market. In the future, we look forward to collaborating with leading enterprises in and beyond the travel industry, leveraging our strengths and AI technology to explore even more innovative business models.”
