The Hong Kong Tourism Board (HKTB) is showcasing Hong Kong’s natural scenery through its hiking trails and trail running, and working with partners to support events.
It recently supported three world-class trail running events – the TransLantau and Oxfam Trailwalker in November last year, followed by Hong Kong 100 Ultra Marathon in January – attracting more than 3,700 participants from China and overseas visitor source markets.
HKTB also partnered Klook, airlines and other industry stakeholders in hosting the Hong Kong Outdoor Festival targeting the South Korean market again. The Festival attracted more than 140 South Korean visitors to experience its coastal trails and mountain paths through running activities. Among the participants were popular key opinion leaders including celebrities, athletes and influencers, who shared their experiences in Hong Kong on social media.
The event offered three running routes for participants, including a morning jog on Victoria Peak, night run along Central Harbourfront, and run along the Dragon’s Back mountain ridge trail.
To raise Hong Kong’s profile among sports-loving South Korean travellers, HKTB recently welcomed a group of celebrities, athletes and influencers from the market to the Hong Kong Outdoor Festival.
HKTB will continue to promote the city’s appeal as an outdoor destination, noted its South Korea director Kim Yoon-ho, citing the appeal of green tourism and outdoor sports-focused holidays for South Korean travellers, especially among health conscious millennials and gen Z.
