Minor Hotels has become the first major international hotel company to partner with Fliggy’s brand-new booking platform, Global Discovery, allowing the former to feature over 80,000 rooms across its eight brands on the online travel platform.
Rates on Fliggy’s Global Discovery will match those listed on Minor Hotels’ websites.
The agreement will also tap into Fliggy’s digital ecosystem in China by leveraging its vast digital marketing capabilities, innovative products, and extensive member base to enhance the reach of Minor Hotels’ brands in the market.
Ian Di Tullio, chief commercial pfficer of Minor Hotels, said: “Our enhanced relationship with Fliggy allows Minor Hotels to more efficiently reach our target audience by getting in front of millions of Chinese consumers. This partnership will also help us drive bookings to our properties across the globe and increase brand awareness in the market, and support the future development needs of our hotel brands.”
Minor Hotels currently operates four hotels in China in partnership with Funyard Hotels & Resorts, with another 12 in the pipeline.
Commenting on the partnership, Zhuoran Zhuang, CEO of Fliggy, said: “As a leading platform for outbound independent travel in China, Fliggy is committed to supporting Minor’s distinctive hotel brands connect with customers in a more efficient and engaging manner through our platform and technical capacities, providing them with personalised and high-quality experiences for their global travel journeys.”
