Preferred Travel Group is reaffirming its commitment to sustainable tourism and climate action with the development of a comprehensive Climate Action Plan (CAP).
Created in partnership with the Travel Foundation, this initiative builds on Preferred Travel Group’s signing of the Glasgow Declaration on Climate Action in Tourism, and underscores the organisation’s proactive role in leading by example to drive necessary change within the travel industry.
Acknowledging the urgent need for climate leadership, scalable solutions, and collaborative efforts in the tourism sector, Preferred Travel Group will integrate climate action into its core priorities, supported by widespread employee engagement. By developing a corporate Climate Action Plan, the organisation also aims to integrate climate action into its broader metrics for measuring business success.
The development process for the organisation’s CAP is structured around the creation of a public-facing document that will define the company’s objectives and key actions to halve carbon emissions by 2030 and achieve net zero as soon as possible before 2050, bolstered by an internal cross-departmental implementation strategy with slated activities for 2025 and beyond.
Aligned with the five pathways of the Glasgow Declaration, the CAP will integrate associate engagement and input from across the organisation to ensure seamless integration and support throughout every department.
To kickstart this initiative, Preferred Travel Group worked with ecollective, a carbon consultancy based in the UK, to establish a baseline for its carbon emissions through a company-wide measurement process. This baseline is guiding the development of the CAP, which will ultimately outline specific strategies to reduce emissions, reach ambitious targets, and enhance accountability and transparency within the organisation.
Following a detailed analysis of ecollective’s findings, Preferred Travel Group’s policies, practices, philanthropic efforts, and input from associates, the organisation is working to identify opportunities to integrate climate action throughout its operations.
In addition, all-associate climate action training sessions will launch soon to build climate literacy, share best practices, and drive collective, meaningful change.
This process is expected to culminate in a condensed public-facing CAP document to be released this December, outlining Preferred Travel Group’s climate action priorities in the coming years.
Preferred Travel Group CEO Lindsey Ueberroth commented: “Our commitment contributes to protecting our planet’s natural and cultural heritage for future generations, and empowering local communities to adapt and thrive in a rapidly changing world.”
“We’re pleased to see the way climate action is being meaningfully resourced, as well as the way strategic discussions on climate are engaging all employees across the organisation, no matter which team or level of leadership they serve on,” added Jeremy Sampson, CEO of the Travel Foundation.
