To mark the 50th anniversary of Thailand-China relations in 2025, the Tourism Authority of Thailand’s (TAT) Nihao Month will feature special events and promotions from September to October this year, which will lead up to the year-long celebration next year.
TAT has set a target for the Nihao Month festival to materialise into 250,000 arrivals from China during the upcoming Golden Week. Special events and promotions aim to help generate about 500 million reaches and further enhance the positive image of Thailand as the preferred destination for Chinese tourists.
TAT has lined up special events and promotions to celebrate 50 years of relations between Thailand and China
Starting in September is a KOLs Mega Fam Trip hosting up to 100 KOLs from China. The activity is intended to boost awareness of Thailand’s soft power and five must-do activities through content shared with followers of the participating KOLs via various online platforms, including Little Red Book, Weibo, and Douyin.
In addition, the buzz surrounding the Nihao Month is set to reach 400 million more views through the Amazing Thailand, Mid-Autumn Night on September 17, to be held at Parc Paragon, Siam Paragon in Bangkok. The event will see a special appearance by the China-Thailand Cultural Friendship Ambassador, Chinese actor Luo Yunxi, along with Thai actors DaOu Pittaya Sae-chow and Mai Davika Hoorne.
In October, TAT will present the Sound of Friendship Concert at Siam Paragon in Bangkok, playing one show per day on October 5 and 12.
TAT will also launch promotions with China’s Ctrip, Fliggy, Meituan, Tongcheng, and UnionPay between September and December to motivate Chinese tourists to book travel to Thailand. These include special deals on airfares, accommodation, travel activities, discount vouchers, and souvenirs.
Furthermore, Chinese tourists visiting Thailand from September 19 to October 31 can take advantage of the Chinese Passport Special Deals, a collaboration between TAT and shopping malls, transportation services, duty-free shops, spas, and restaurants. Chinese tourists just need to show their passports to participating vendors to enjoy special privileges, deals, and lifestyle benefits.
TAT is also jointly organising two Thailand-China friendship caravan trips for 200 travellers.
The first trip, from September 22 to October 13, will comprise 50 travellers and 20 luxury vehicles including Land Rover, BMW, and Porsche. Covering Lao PDR, Thailand, and Malaysia, the caravan will enter Thailand on September 27 and travel through Chiang Mai, Bangkok, Hua Hin, Chumphon, Trang, Nakhon Sawan, and Chiang Rai, totalling 11 days.
The second trip, from September 30 to October 7, will comprise 150 travellers and 50 vehicles from Kunming, China. The caravan will feature Thailand only on the Chiang Rai-Chiang Mai-Lampang route.
This year, Thailand has already recorded 4.5 million arrivals from China between January 1 and August 17, buoyed by Thailand-China mutual visa exemption, marketing campaigns and promotions implemented by TAT. The momentum is expected to continue to successfully reach the year’s target of 7.3 million arrivals.
TAT governor Thapanee Kiatphaibool said: “The Nihao Month heralds the grand celebration TAT has planned for the 50th Anniversary of Thailand-China relations. In this connection, TAT warmly invites Chinese tourists to come enjoy this Mid-Autumn Festival and Golden Week in Thailand and many more special events scheduled through the end of this year to early next year, culminating in the Chinese New Year and the 50th year festivity.”
To mark the 50th anniversary of Thailand-China relations in 2025, the Tourism Authority of Thailand’s (TAT) Nihao Month will feature special events and promotions from September to October this year, which will lead up to the year-long celebration next year.
TAT has set a target for the Nihao Month festival to materialise into 250,000 arrivals from China during the upcoming Golden Week. Special events and promotions aim to help generate about 500 million reaches and further enhance the positive image of Thailand as the preferred destination for Chinese tourists.
Starting in September is a KOLs Mega Fam Trip hosting up to 100 KOLs from China. The activity is intended to boost awareness of Thailand’s soft power and five must-do activities through content shared with followers of the participating KOLs via various online platforms, including Little Red Book, Weibo, and Douyin.
In addition, the buzz surrounding the Nihao Month is set to reach 400 million more views through the Amazing Thailand, Mid-Autumn Night on September 17, to be held at Parc Paragon, Siam Paragon in Bangkok. The event will see a special appearance by the China-Thailand Cultural Friendship Ambassador, Chinese actor Luo Yunxi, along with Thai actors DaOu Pittaya Sae-chow and Mai Davika Hoorne.
In October, TAT will present the Sound of Friendship Concert at Siam Paragon in Bangkok, playing one show per day on October 5 and 12.
TAT will also launch promotions with China’s Ctrip, Fliggy, Meituan, Tongcheng, and UnionPay between September and December to motivate Chinese tourists to book travel to Thailand. These include special deals on airfares, accommodation, travel activities, discount vouchers, and souvenirs.
Furthermore, Chinese tourists visiting Thailand from September 19 to October 31 can take advantage of the Chinese Passport Special Deals, a collaboration between TAT and shopping malls, transportation services, duty-free shops, spas, and restaurants. Chinese tourists just need to show their passports to participating vendors to enjoy special privileges, deals, and lifestyle benefits.
TAT is also jointly organising two Thailand-China friendship caravan trips for 200 travellers.
The first trip, from September 22 to October 13, will comprise 50 travellers and 20 luxury vehicles including Land Rover, BMW, and Porsche. Covering Lao PDR, Thailand, and Malaysia, the caravan will enter Thailand on September 27 and travel through Chiang Mai, Bangkok, Hua Hin, Chumphon, Trang, Nakhon Sawan, and Chiang Rai, totalling 11 days.
The second trip, from September 30 to October 7, will comprise 150 travellers and 50 vehicles from Kunming, China. The caravan will feature Thailand only on the Chiang Rai-Chiang Mai-Lampang route.
This year, Thailand has already recorded 4.5 million arrivals from China between January 1 and August 17, buoyed by Thailand-China mutual visa exemption, marketing campaigns and promotions implemented by TAT. The momentum is expected to continue to successfully reach the year’s target of 7.3 million arrivals.
TAT governor Thapanee Kiatphaibool said: “The Nihao Month heralds the grand celebration TAT has planned for the 50th Anniversary of Thailand-China relations. In this connection, TAT warmly invites Chinese tourists to come enjoy this Mid-Autumn Festival and Golden Week in Thailand and many more special events scheduled through the end of this year to early next year, culminating in the Chinese New Year and the 50th year festivity.”