Cambodia’s Sun and Moon Hotel Group (SMH) has partnered with Trip Affiliates Network (TA Network) to enhance online distribution and booking processes by leveraging the network’s proprietary solutions.
This partnership is a significant step for Sun and Moon Hotels in optimising their booking processes and service offerings to their travel industry partners, embracing technology to enhance efficiency and customer satisfaction.
SMH will manage wholesale contracts digitally, improving efficiency in lead time, booking windows, and stay pattern promotions. It will also streamline inventory management by reducing manual errors in hotel contract maintenance, which will help prevent overbooking and under-booking issues.
TA Network’s digital payment solutions, including virtual cards and virtual bank accounts, will enable seamless global transactions while improving payment processes and reducing cross-border and foreign exchange fees.
Rithy Kruy, group director of sales and marketing at SMH, shared: “TA Network has enabled Sun and Moon Hotels to manage conservative wholesale contracts digitally with full functionality, making our B2B operations faster. We can manage dynamic rates efficiently, like an OTA, and work with dynamic wholesalers. We are excited to have instant access to all major channels integrated with the TA Network ecosystem.”
“Hotels are increasingly looking for dynamic tools to enhance direct online booking partnerships with preferred agents and corporates, utilising process automation solutions and seamless online payment services. We are thrilled that SMH has adopted TA Network Hotel B2B Direct Booking services, and we look forward to working closely to expand and strengthen their direct booking partnerships,” added David Lai, regional director of partnerships and growth, TA Network.
