New York-headquartered hospitality company Standard International was recently at ILTM Asia Pacific 2024 to launch its latest luxury brand, The Manner.
When asked why there was a need to develop a new concept, instead of expanding its current portfolio, Amar Lalvani, the executive chairman of Standard International told TTG Asia: “We believe there is a next generation of luxury guest that is looking for something different than what is out there today. This guest values privacy, discretion and intimacy versus the overt trappings and often intrusive service style that comes from traditional luxury experiences.”
The first Manner-branded property is set to open in September this year
He pointed out that The Standard Hotels are distinctly different, and are “vibrant, entertainment destinations that are social hubs for their communities”, while The Manner will be focused on “refined and intimate guest experiences”, akin to staying in a chic, well-connected friend’s home.
“The brand will sit at the intersection of a private residence, a member’s club, and a hotel. There are times when our guests are looking for a more refined, intimate experience and that is what The Manner provides. I find this very much true for myself when I travel, where the same person can have different needs and desires depending on the circumstances,” Lalvani noted.
Set to open in September 2024, the first Manner-branded property will be located in New York’s SoHo, and will be a conversion of an existing hotel. All infrastructure will be upgraded, and the entirely new aesthetic has been done in collaboration with Hannes Peer, a renowned architect, artist and interior designer from Milan who specialises in high-end residential design. The Manner in SoHo is his first hotel project.
The company, which Thailand real estate luxury developer Sansiri owns a 62 per cent stake, has no immediate plans to bring The Manner to Asia-Pacific, although there are “many destinations” where a Manner property could call home.
Lalvani pointed out: “Given that luxury hotels in Asia tend to be quite traditional, The Manner would stand apart in what we offer our guests; but for now, we are extremely focused on our first Manner in SoHo, to make it as incredible as possible. I have no doubt that if we do that, the rest will follow.”
Standard International was also at ILTM Asia Pacific to promote their new-build property in Singapore – The Standard, Singapore.
Mai Timblick, chief creative officer, Standard International, told TTG Asia: “The Standard, Singapore will have touchpoints throughout that will underscore the property’s vibrant intersection of East and West.”
The eight-storey, 143-key property will boast a residential feel reflecting the surrounding neighbourhood in Orange Grove, and feature a tiered courtyard and greenery at the pool, as well as the brand’s first-ever Japanese izakaya restaurant. It is slated to open by the end of this year.
New York-headquartered hospitality company Standard International was recently at ILTM Asia Pacific 2024 to launch its latest luxury brand, The Manner.
When asked why there was a need to develop a new concept, instead of expanding its current portfolio, Amar Lalvani, the executive chairman of Standard International told TTG Asia: “We believe there is a next generation of luxury guest that is looking for something different than what is out there today. This guest values privacy, discretion and intimacy versus the overt trappings and often intrusive service style that comes from traditional luxury experiences.”
He pointed out that The Standard Hotels are distinctly different, and are “vibrant, entertainment destinations that are social hubs for their communities”, while The Manner will be focused on “refined and intimate guest experiences”, akin to staying in a chic, well-connected friend’s home.
“The brand will sit at the intersection of a private residence, a member’s club, and a hotel. There are times when our guests are looking for a more refined, intimate experience and that is what The Manner provides. I find this very much true for myself when I travel, where the same person can have different needs and desires depending on the circumstances,” Lalvani noted.
Set to open in September 2024, the first Manner-branded property will be located in New York’s SoHo, and will be a conversion of an existing hotel. All infrastructure will be upgraded, and the entirely new aesthetic has been done in collaboration with Hannes Peer, a renowned architect, artist and interior designer from Milan who specialises in high-end residential design. The Manner in SoHo is his first hotel project.
The company, which Thailand real estate luxury developer Sansiri owns a 62 per cent stake, has no immediate plans to bring The Manner to Asia-Pacific, although there are “many destinations” where a Manner property could call home.
Lalvani pointed out: “Given that luxury hotels in Asia tend to be quite traditional, The Manner would stand apart in what we offer our guests; but for now, we are extremely focused on our first Manner in SoHo, to make it as incredible as possible. I have no doubt that if we do that, the rest will follow.”
Standard International was also at ILTM Asia Pacific to promote their new-build property in Singapore – The Standard, Singapore.
Mai Timblick, chief creative officer, Standard International, told TTG Asia: “The Standard, Singapore will have touchpoints throughout that will underscore the property’s vibrant intersection of East and West.”
The eight-storey, 143-key property will boast a residential feel reflecting the surrounding neighbourhood in Orange Grove, and feature a tiered courtyard and greenery at the pool, as well as the brand’s first-ever Japanese izakaya restaurant. It is slated to open by the end of this year.