The 60-room Laska Hotel & Resort Ciletuh is the first three-star property within the Ciletuh-Sukabumi Geopark area, a UNESCO Global Geopark, with facilities including a restaurant, swimming pool, kids’ pool, gym, tracking area, four meeting rooms and a convenient store.
Meanwhile, the former Santika Sukabumi has been rebranded as Laska Hotel Sukabumi, offering 88 rooms, a restaurant, swimming pool, kids’ pool, gym, pool lounge and five meeting rooms.
Guido Andriano, director of Laska Hotel Management, said Ciletuh needed an international-standard hotel.
“A number of tour operators have shown interest in visiting the area, to see the turtles at Ujung Genteng for example, but they feel there’s a shortage of accommodation suitable for their international clients,” he said.
Marwan Hamami, the regent of Sukabumi, expressed his confidence that the new hotel would boost tourism to the area and spur more investments in other facilities.
He highlighted Ciletuh’s appeal as a tectonic geopark, which differed from the other volcanic geoparks in Indonesia. Ciletuh-Sukabumi Geopark also has more than 10 waterfalls, some of which are easily accessible.
“The area has potential for different activities, such as game fishing, hunting, off-road adventure, and yachting, just to name some,” Marwan added.
According to Guido, Laska Hotel & Resort Ciletuh targets the leisure market, and is open to welcoming small corporate meetings.
At the same time, he is confident that Laska Hotel Sukabumi will benefit from its location in Sukabumi city, which is close to a police school, factories and government offices. It could potentially attract events.
Both properties join the Laska portfolio, which currently comprises the 108-key Laska Hotel Subang near Bandung. Laska Hotel Subang opened last January, marking the launch of the company.
The three hotels belong to the Sejahtera Group, which also owns a travel agency.
Didin Nurhadi, director of Graha Prima Sejahtera, the owning company of Laska Hotel & Resort Ciletuh, revealed plans for a three-star Laska Hotel Ciater, which is now under construction. Leveraging its proximity to hot springs and tea plantations in Bandung, the new hotel will target holidaymakers.
The company also has plans to develop Laska Premiera Bogor, which will offer 145 rooms, nine meeting rooms, and a ballroom for up to 600 pax. This will be the group’s first four-star property.
Furthermore, an accommodation project has been earmarked for Sadang, where F&B outlets and communal spaces would be created to attract young guests.
Laska Hotels & Resorts, a new hotel management company in Indonesia, recently held a celebration for the opening for the Laska Hotel & Resort Ciletuh, as well as for the rebranded Laska Hotel Sukabumi, both located in the West Java province.
The company also unveiled plans for expansion in other cities in the coming years.