Chinese travellers continue to show increasing interest in outbound destinations

Outbound hotel bookings have reached a three-year high and Thailand, Singapore and Malaysia are among the top destinations

Brought to you by DidaTravel

Total outbound hotel bookings during the Chinese New Year period have reached a three-year high, with an increase of over 310% compared to the same period 2023, according to DidaTravel.

The global travel destination company has released data reflecting the growing trend for Chinese outbound travel during the Chinese New Year holidays.

Outbound hotel bookings by Chinese travellers in Singapore increased by 11 fold year-on-year (YoY), while hotel bookings in Malaysia grew nine old and in Thailand, by 243%.

These figures can be attributed to pent-up demand following the lifting of border restrictions in mainland China and recent visa exemption announcements.

The top destinations for outbound mainland Chinese travellers during this period include Japan, Thailand, Singapore, Hong Kong SAR, the United Arab Emirates, Malaysia, Australia, the Philippines, Spain, and the USA.

Long-haul destinations in Europe, such as France, Italy, UK, and Germany, and in the Americas, Mexico, Brazil, and Canada remain popular with Chinese travellers.

In the same period, the average daily rate for hotels witnessed a global increase of 32% YoY. This increase is partly attributable to a pent-up demand for booking accommodation in higher standard hotels.

Notably, there was a decrease in bookings for one and two-star hotels, dropping from 7% to 2.6%. Additionally, bookings for three to four-star hotels saw a decline from 69.7% to 65.2%.

Conversely, there was an increase in bookings for five-star hotels, rising from 23.3% to 32.2%, indicating the increasing trend for Chinese travellers’ preference for luxury accommodation.

They are also travelling for longer, with an increase in the average length of hotel stays from 2.8 to 3 days. Notably, stays in Malaysia increased from 2 to 2.5 days, Thailand from 2.5 to 3.1 days, Singapore from 3 to 3.5 days, and the Philippines saw the most significant increase from 2.3 to 4.6 days.

Rikin Wu, Founder & CEO of DidaTravel, says: “We are thrilled to witness the enthusiasm of Chinese travellers to explore international destinations and new experiences, even during this traditional holiday. At DidaTravel, we are committed to meeting the dynamic needs of Chinese travellers by providing a diverse range of hotel products from all over the world. We believe that this tourism boom not only fuels economic recovery but also boosts public confidence in the power of travel to create unforgettable moments and forge meaningful connections.”

DidaTravel is a one-stop platform with a portfolio of over 70,000 competitively sourced direct hotel contracts and 1,000,000 hotel products from over 600 global suppliers. It also offers over 20,000 tours and activities, and connects with more than 500 airlines flying to more than 20,000 destinations.

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