Equality in Tourism, an international organisation committed to advancing gender equality within the tourism industry, announces the second edition of the Gender Equality Champion of the Year Award 2024.
The award celebrates and honours tourism organisations that exemplify unwavering dedication to gender equality and inclusivity and showcases their exceptional practices. Its ultimate goal is to encourage tourism firms to integrate gender equality into their policies and work methodologies.
The Gender Equality Champion of the Year 2024 will be presented in March at ITB Berlin after an evaluation by an esteemed panel of renowned gender and tourism experts.
Applications are open from now to January 17.
The inaugural award was launched during ITB 2023, and the winner last year was Costa Rican travel operator Travel Excellence which showcased their work towards a more gender-balanced world.
According to UNWTO, women make up the majority of the tourism workforce but tend to be concentrated in the lowest paid and status jobs. As part of the 2030 Agenda for Sustainable Development, UNWTO is committed to enhancing the positive impact of tourism development on women’s lives to achieve gender equality and empower all women and girls.
Equality in Tourism believes that the sector must address gender equality in the workplace and celebrate success and drive improvement, encouraging tourism businesses to integrate gender equality into policies and work practices.
Stroma Cole, reader in tourism at the University of Westminster and co-director of Equality in Tourism commented: “As we continue our journey toward a more inclusive and equitable tourism sector, this award serves as a beacon of inspiration for organisations worldwide. There is still much work to be done, but by recognising and rewarding gender equality champions, we aim to inspire others to follow suit.”
