Asia-based Resorts World Cruises is showcasing local talents and organisations in Malaysia onboard its ships as part of its new campaign, Sayang Lokal, which translates to ‘love local’ in English.
The campaign kicked off on September 14 with local music act, Alif Satar & The Locos, who launched their album and performed a mini showcase aboard Genting Dream at the 999-seated Zodiac Theatre.
Band members, representatives from Resorts World Cruises – vice president, sales (Malaysia), Cynthia Lee and Genting Dream captain Jukka Silvennoinen – as well as Warner Music Malaysia’s associate director, digital account & business development, Carter Ng, officiated the launch of Sayang Lokal.
Commenting on the initiative, Michael Goh, president of Resorts World Cruises, said: “It is our hope that through our Sayang Lokal campaign, we can further support, showcase and promote more local talents and products to elevate their presence and grow the local industry to new international heights.”
Genting Dream is homeported in Port Klang, Malaysia, and departs twice a week on round-trip cruises, offering the three-night Penang or Phuket- Singapore cruise and the four-night Singapore Discovery Cruise.