Hong Kong-headquartered hospitality group Wharf Hotels has launched Maqo, a new premium lifestyle brand, joining sister brands Niccolo Hotels and Marco Polo Hotels.
Maqo envisions itself as stylish and edgy, where its approach is based around the art of selection where “editors” meticulously refine possibilities to arrive at crafted and “edited” art and culture programmes, F&B offerings, music playlists and wellness concepts. Designed to provoke and inspire guests with the unexpected at every stay, Maqo is for those who want to connect, and are attracted by the edited experiences the brand provides.
Wharf Hotels’ president, Thomas Salg, stated in a press release: “Maqo has given us the opportunity to rethink hotel spaces and experiences, and we believe the brand will resonate with guests who appreciate blended spaces and our edited collections. Looking ahead, we are confident that the brand’s offerings will appeal to diverse guest segments from business and leisure and are keen to take on development prospects in North Asia, South=east Asia and China.”
The brand’s first property will be Maqo Changsha on November 1, 2023, in Tower Two of International Finance Square, featuring 286 rooms and suites, a restaurant, bar, co-working space, as well as a gym. Its sister hotel, Niccolo Changha opened in 2018 at Tower One of International Finance Square.
Salg added: “We are optimistic about the future outlook of Mainland China and its steady resurgence of outbound and domestic travel… Among all the progressive cities contributing to the exponential growth of travel within China, Changsha continues to be a core domestic destination with considerable market potential, and we are confident the brand’s inaugural hotel in the city will be popular for leisure and business travel.”
The launch of a new brand is one of many strategic opportunities to realise Wharf Hotels’ vision of “25 by 2025”, as it targets more openings in key Asian destinations such as Singapore, Shanghai, Tokyo and Bangkok.