The Sentosa Development Corporation (SDC) in Singapore has inked a one-year Memorandum of Understanding (MoU) with Thomas Cook (India), and its group company, SOTC Travel respectively, during a Partners Appreciation Night held on July 28 in Mumbai.
With India a top source market for Sentosa, accounting for nearly a third of overseas visitors to Sentosa Island for 1H2023, the MoU will highlight the discoveries in Sentosa; and shore up Sentosa’s position as a top-of-mind destination.
SDC will work closely with Thomas Cook and SOTC on activities such as product development, joint consumer promotions, as well as publicity to raise Sentosa’s profile in the India market, increase Sentosa’s capture rates of the India market particularly in Tier 2 and 3 cities, and grow visitorship to and spend on Sentosa Island. Both Thomas Cook and SOTC will also curate exclusive packages that feature the latest offerings in Sentosa.
Apart from the return of KidZania Singapore in 2024, the latest offering unveiled is the Shangri-La Group’s first standalone lifestyle and entertainment precinct, The Palawan @ Sentosa, which soft launched on July 26.
On the business events front, SDC will continue to work closely with the Singapore Tourism Board (STB) through programmes such as the Singapore MICE Advantage Programme and In Singapore Incentives & Rewards (INSPIRE), to bring corporates into Sentosa. Under the programme, SDC and its businesses offer a range of complimentary experiences in Sentosa for eligible events, across dining, attractions, thematic-tours, and team-building experiences.
SDC is also working closely with the STB, and specialised Indian in-market destination wedding planners, to promote Singapore and Sentosa as a luxury wedding destination. To sweeten the deal, SDC will work with businesses on the island and wedding planners to offer complimentary pyrotechnic displays or drone light shows as wedding highlights.