Indonesia’s home-grown hotel company, Horison Hotels Group, celebrated its 20th anniversary with an ambitious target to operate 100 hotels over the next five years.
Having started with two hotels in 2003, Bayu Waskito Nugroho, executive director at Metropolitan Golden Management – Horison Hotels Group, said: “Right now, there are 67 properties. By the end of the year, we will operate 70 hotels ranging from (budget to mid-scale) categories, located in 35 cities across the country.”
The three new properties will be located in Java, Bali and Kalimantan islands. The first to open will be the 139-key Horison Ultima Bandara Balikpapan Hotel in Balikpapan, East Kalimantan. This will be followed by Horison Pondok Layung Hotel in Anyer, which features glamping by the beach, and Horison TC UPI Serang in Banten Province in August.
Earlier in February, the group opened its second Papua property, Erbe Style Jayapura Papua by Horison. Its first Papua-branded hotel, Horison Sentani Papua, was launched in September 2022.
Moving forward, the company plans to operate hotels outside of Indonesia, especially in destinations popular among Indonesians travellers, shared Bayu.
The first target will be to obtain properties in the Middle East, particularly in Mecca and Madina, to cater to the Indonesian Haj and Umrah pilgrimage.
“Several parties have contacted us, but we are still exploring,” he said.
