Themed Journey into the Future Together, Trip.com Group’s 2022 Global Partner Summit in Macau was attended by tourism boards, international airlines, hotel groups and industry representatives from across the travel industry.
The group and its partners provided insights on the industry’s growth and opportunities ahead, with leadership and experts sharing sector-specific knowledge via breakout sub-forums. It also continues to safeguard efforts toward global travel recovery by following its Local Focus, Global Vision blueprint.
Jane Sun, CEO, Trip.com Group highlighted some of the group’s financial results, emphasising triple-digit growth in hotel bookings across key Asia-Pacific markets compared to the same period in 2019, with its global air ticket bookings increasing by 100 per cent year-over-year.
She said: “Although the road ahead is still uncertain, we want to explore more opportunities and use cooperation, technology, and service to promote the tourism industry together with our travel partners.
“The early recovery of global markets has given us confidence. We will continue looking for more possibilities to better serve our partners and users by building an improved travel ecosystem to meet users’ needs.”
Trip.com Group shared its plans to revitalise the tourism economy and reconnect with keen travellers by enhancing engagement between travellers and partners. Several upgrades and expansions to the existing content marketing offering were also announced during the summit, such as Ctrip Livestream, which will launch across more cities in mainland China to boost global distribution, and Trip.Best list to launch across all major sites.
In addition, new and existing partnerships, such as with Macao Government Tourism Office (MGTO) and Sands China, were inked to strengthen destination visibility and capture pent-up travel demand. Trip.com Group will collaborate with MGTO, Sands China and other partners in various industries, including accommodation, shopping, and gourmet, to enhance the vitality of Macau’s tourism market and build it as a world-class centre of tourism and leisure.