TUI BLUE Olhuveli Romance welcomes its first guests. In the future, the lifestyle hotel brand will continue to grow in Asia.
Brought to you by TUI BLUE Olhuveli Romance
On 1 November, the lifestyle brand TUI BLUE opened its first hotel in the Maldivian island paradise. The newly built TUI BLUE Olhuveli Romance in the South Malé Atoll is aimed at lifestyle-oriented holidaymakers aged 16+. The island with sandy beaches and a house reef has 98 beach and water villas with private pool. Guests can also expect a wide range of water sports and the culinary highlights of the TUI Blue hotels. The neighbouring island can be reached via a bridge, which allows holidaymakers to also take advantage of their restaurants and spa facilities.
FOCUS ON THE FAR EAST
Back in spring, the TUI Group announced its global hotel brand will expand further. Apart from new locations in Africa and the Middle East, there will be a strong focus on Asia. The newly opened Maldives resort is the brand’s fourth hotel in the region. The portfolio also includes two hotels in Thailand and one resort in Vietnam. TUI BLUE is set to grow in Southeast Asia and China with international partnerships in which TUI Blue hotels are operated either under management contracts or by franchisees.
Within the last months, TUI BLUE has set up a new team in Asia with considerable experience in the industry. They have not only already signed the first contracts in China and Southeast Asia, but they are also in intensive negotiations with owners who would like to use the advantages of the hotel brand for their properties. More information on new hotel locations will be released soon. Meanwhile, the team is expanding quickly as the owners notice the increasing demand of travellers for wellness and local experience during their holidays. A McKinsey report also shows the upcoming trend of all-inclusive offering will grow rapidly in the market. This paves the way for substantial growth of TUI BLUE in the region as the leisure hotelier has been in the business for years and has many successful examples to share with potential owners.
WE ARE TUI BLUE
TUI BLUE Hotels offer lifestyle- and experience-oriented holidaymakers a hotel product tailored to their individual needs and preferences. The hallmarks of the hotels are the Blue Guides, acting as the competent local contacts, the comprehensive BLUEf!t fitness and relaxation programme and the modern design. With the Blue App, holidaymakers have access to a digital service assistant available before, during and after the trip to design their individual holiday. The culinary offer at TUI BLUE hotels features local cuisine with international influences, providing high-quality food and catering for all dietary needs or nutrition plans. The hotel experience is rounded off by a wide range of daytime and evening experiences.With its global flagship brand, TUI Group – one of the world’s leading tourism groups – is driving its growth in the hotel segment further ahead. TUI BLUE aims to grow to 300+ hotels with a strong focus on the development of new regions in China, Southeast Asia, Africa and the Middle East. An important driver for the future growth strategy are international partnerships in which TUI BLUE hotels are operated either under management contracts or by franchisees.