A new Malaysia-based low-cost carrier, MYAirline, will begin commercial operations by the end of this year, and has received a licence to operate from the Malaysian Aviation Commission.
AirAsia is currently the region’s leading budget airline, but MYAirline co-founder and CEO Rayner Teo suggested his company could have the edge by selling cheaper airfares, better real-time customer support and punctual flights. In fact, the carrier’s business model has been described as “ultra-low cost”.
“We believe we can easily offer cheaper flights based on cost structure,” he said.
MYAirline hopes to gain crucial insights into the highly competitive budget aviation industry by hiring former top AirAsia executives. One of whom is Kathleen Tan, MYAirline’s new chief executive adviser, and cabin operations manager Izwan Razak.
The fleet will start out small with three second-hand Airbus A320s, but the company said it aims to increase its fleet size to 50 within the next five years.