Malaysia makes destination pitch to Japanese travel partners

Tourism Malaysia concluded last week a familiarisation trip that brought nine travel agents and media representatives from Japan to Langkawi, Kuala Lumpur, Putrajaya and Penang for a four-day, three-night stay.

This was held in conjunction with Malaysia Airlines’ inaugural direct flight from Kuala Lumpur to Tokyo (Haneda Airport) on August 14.

Tourism Malaysia showcased the country’s offerings to travel agents and media representatives from Japan during the fam trip

Participants experienced a mangrove tour at the award-winning Kubang Badak Biogeotrail in Langkawi; jet-skied on an island-hopping tour; attended a cooking demonstration at Kunang-Kunang Heritage Villas; and immersed themselves in a conservation and sustainability programme initiated by The Datai Langkawi.

They also visited tourism landmarks such as Kuala Lumpur’s Petronas Twin Towers and Penang’s George Town UNESCO World Heritage Site.

Japan was one of Malaysia’s top 10 international tourism source markets pre-pandemic, with 424,694 arrivals from Japan in 2019. To attract more Japanese arrivals, Malaysia will participate in the upcoming Tourism Expo Japan 2022 in Tokyo this September, stated Zainuddin Abdul Wahab, director-general, Tourism Malaysia.

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