Emirates makes new investment in on-board experiences

Emirates has signed off over US$2 billion in its latest inflight customer experience revamp, which will include a massive retrofitting programme for more than 120 aircraft and other service improvements across all cabins starting this year.

From this month, passengers can look forward to elevated meal choices, including a new vegan menu and sustainable food choices; a ‘cinema in the sky’ experience; new Premium Economy cabins and interior upgrades; and more.

Emirates will be enhancing inflight customer experience with a massive retrofitting programme for more than 120 aircraft

The airline has also partnered with hospitality management school, Ecole hôtelière de Lausanne, to craft the Emirates Hospitality strategy and encourage inspiring customer experiences. Intensive training for cabin crew are now underway.

Tim Clark, president of Emirates Airline, emphasised that the airline has continued to launch new services and initiatives throughout the pandemic, to ensure customers travel with assurance and ease. The latest inflight customer experience upgrade follows Emirates’ earlier digital initiatives to improve customer experiences on the ground.

Other new products and services will be announced in the near future.

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