International tourists’ interest in Thailand soars: Airbnb

According to newly released Airbnb data, travellers are increasingly looking to Thailand as a travel destination as restrictions continue to ease, and tend to be staying longer to explore the country.

Searches for Airbnb stays in Thailand grew by more than 180 per cent year-over-year from 1Q2021 to 1Q2022 – with long-term stays emerging due to the remote work trend and the rise of the digital nomads.

Travellers are staying longer in Thailand to explore the country more

Travellers from the US, the UK and Germany are leading the searches for travel to Thailand. These travellers are not only visiting popular destinations like Bangkok, Phuket, Pattaya, Chiang Mai and Samui, but are also exploring lesser-known places such as Ko Lanta, Trat, Pai and Cha-am.

Amanpreet Bajaj, Airbnb’s general manager of South-east Asia, India, Hong Kong and Taiwan, said: “It is heartening to see that Airbnb guests from around the world are looking to revisit Thailand – as well as explore it for the first time – which bodes well for the sector’s ongoing recovery and for our local community of hosts.

“The blurring lines between travel and living has also led to many travellers continuing to embrace their newfound flexibility. They’re jumping at the opportunity to base themselves amid the picturesque destinations in Thailand – both the favourites and some uncharted parts of the country – looking to live and work remotely.”

Bajaj added that Airbnb is currently working with the Tourism Authority of Thailand on a range of initiatives that will showcase Thailand to the world and attract more remote workers, allowing local communities to take advantage of the travel revolution.

Over the past year, Airbnb has unveiled platform upgrades to make it easier for locals across Thailand to become hosts, with search tools like ‘I’m Flexible’ and the new Categories and Split Stays features that encourage guests to explore new destinations.

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