Indonesia’s Ministry of Tourism and Creative Economy and online travel marketplace Wego have combined forces to help revive tourism to Bali, via the latter’s vast user base in Middle East and North Africa.
The tourism board will use Wego to promote Bali and drive more bookings to the destination, starting with the launch of an exhibition with the theme It’s Time for Bali.
Mamoun Hmedan, chief commercial officer and managing director, Middle East, North Africa (MENA) and India, Wego, said: “We are expanding our partnerships to cover more destinations and offer our users more choices. Indonesia and particularly Bali is a hot spot for many travellers, especially from the MENA region. We look forward to working with the Indonesia Tourism Board to bring more travellers to the country.”
A recent study showed that Indonesia is set to welcome over 900,000 tourists by 3Q2022, and minister of tourism and creative economy Sandiaga Uno shared that the country has been synchronising and aligning future promotion plans to ensure Bali remains a top-of-mind destination.
He said: “With a new economic era through digital marketing, it is necessary to innovate in our patterns of promotion. There are several approaches to achieve the target of tourist numbers, namely by joint cooperation with our strategic partners in the market and organising various international-class events in Indonesia.”
Such programmes include sports tourism, business events, international meetings and tourism villages, he added.
This November, Indonesia will host the international G20 summit in Nusa Dua, Bali. Under the theme Recover Together, Recover Stronger, the event will be attended by the European Union and 19 countries, and will focus on progressing in a post-lockdown era.