Gold Coast brings sales mission to critical Singapore market

Destination Gold Coast is leading what it calls an “all-out assault” to win back its valuable Singaporean tourism market.

It is the tourism bureau’s first trade mission to Singapore since the pandemic, and the move capitalises on the reopening of international borders and eased travel restrictions.

Destination Gold Coast sees strong interest in the Singapore traveller market

Destination Gold Coast CEO Patricia O’Callaghan said it was crucial Gold Coast was front and centre in telling international visitors of the city’s more than A$1 billion investment in new attractions, hotels, and experiences.

“The city has not stood still during the pandemic. In fact, it has worked even harder to reinvent itself to ensure the visitor economy rebounds as quickly as it can as international markets start to return,’’ said O’Callaghan.

Destination Gold Coast joins Tourism and Events Queensland, Brisbane Economic Development Agency, and Tourism Tropical North Queensland for a three-day trade mission in Singapore, meeting with airlines and trade partners to showcase the Sunshine State.

O’Callaghan said the Gold Coast had a particularly strong relationship with Singapore having welcomed back direct flights with Scoot Airlines in February, and it was important the city had boots on the ground to win them back.

“The response has been overwhelmingly positive. Singaporeans can’t wait to come back to the Gold Coast, and the Gold Coast can’t wait to roll out the red carpet,’’ she added.

Singapore contributed 33,000 visitors and A$42 million (US$30.6 million) to the economy prior to the pandemic, and is also important international aviation hub for travellers connecting to the Gold Coast on Scoot Airlines from 66 international destinations including Europe, India and the UK.

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