The Travel Corporation (TTC) has brought together its global tour brands, including Trafalgar, Insight Vacations, Luxury Gold, Costsaver and Contiki, under a singular marketing, sales and operating structure known as TTC Tour Brands.
TTC Tour Brands is led by chief executive officer Gavin Tollman along with veteran chief operating officer Ulla Hefel Böhler, chief marketing officer Dee Marrocco and chief digital officer Duncan Robertson, with Adam Armstrong remaining as Contiki’s chief executive officer.
Mae Cheah will be managing director of the new division in Asia. She will oversee the brands Trafalgar, Insight Vacations, Luxury Gold, Costsaver and Contiki, and her division will offer comprehensive and custom group travel services for businesses and consumers.
Grouping the global tour brands under a single banner is expected to make it easier for travel agency partners to do business with individual brands at a time when touring and expert holiday guidance have become increasingly important to travellers, explained Tollman.
“The expertise, comfort and confidence of a touring holiday has never been more relevant, and we (TTC) saw a unique opportunity to leverage this moment to bring together our diverse and award-winning tour brands under a singular marketing, sales and operational structure,” he said.
Launching in June on the agent booking portal is a single sign where agent partners can look and book all TTC tour brands in one place, eliminating confusion in the marketplace while strengthening the integrity of the company’s multiple brands.
TTC, chief executive officer (Asia), Nicholas Lim said: “This alignment provides greater efficiencies and a wider reach across Asia, with the teams now empowered to offer a wider range of solutions to our trade partners.”
Cheah views the move as a positive development for the 102-year-old family-owned travel company.
“We’re creating a seamless selling experience for the travel agent community and while this structure may be new, it is designed for greater efficiencies and to build closer rapport with the trade,” she said.