Visit Maldives has launched a campaign with one of Germany’s largest leisure airlines, Condor, as part of efforts to grow German arrivals to the leisure destination.
The six-month long campaign will target German travel enthusiasts and travel trade members through paid searches, advertisements, YouTube, webinars, newsletter and Condor’s social media platforms.
Over 2.5 million impressions are estimated to be generated through this campaign each month.
The campaign will promote the Maldives as a safe destination and emphasise the natural safety bubble offered by the unique ‘one island one resort’ concept, thanks to the geographic formation of the islands.
According to Visit Maldives, Germany is a critical tourism source market, one that ranks as the third top market to the Maldives. As of October 13, the Maldives recorded 923,146 German arrivals. German is expected to play an instrumental role in the revival of the Maldivian tourism industry.
Besides the partnership with Condor, Visit Maldives is conducting several activities in the German market to engage consumers. Ongoing activities in Germany include FVWe-learning programme, which will be conducted till November 2021; a campaign with Connoisseur Circle to be held till next year; familiarisation trips, and more.