InterContinental Hotels Group has entered the new year with a refreshed identity – IHG Hotels & Resorts – to better reflect its family of 16 brands as well as new brand visual to resonate with a younger demographic of consumers and business partners.
Identifying itself as a “Family of Hotels and Resorts” in a press statement, the company has categorised its variety of brands into four collections.
The Luxury and Lifestyle Collection comprises properties that are defined by timeless legacy bound together by distinctive design and unforgettable service. Brands within this collection are Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, and Hotel Indigo.
The Premium Collection gathers properties that focus on purposeful travel and convey a sense of belonging and well-being. Brands within this collection are HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, and voco Hotels.
The Essentials Collection takes in Holiday Inn Hotels & Resorts, Holiday Inn Express, and avid hotels.
And finally, The Suites Collection, which targets long-stay guests, comprises Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, and Candlewood Suites.
The brand refresh also conveys the hotel group’s purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world.
At the same time, IHG has updated its loyalty programme, now named IHG Rewards. The word ‘Club’ has been dropped from the programme name to reflect a warm welcome to all. Members are able to enjoy exclusive rates, special benefits and point redemption at all IHG hotels and partner locations, including the Mr & Mrs Smith collection. IHG Rewards benefits will be enhanced going forward.
Commenting on the rebranding campaign, Claire Bennett, chief customer officer, IHG Hotels & Resorts, said: “The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots. We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities.
“Our evolved brand articulates how we bring our purpose of True Hospitality for Good to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel. And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences.”
InterContinental Hotels Group has entered the new year with a refreshed identity – IHG Hotels & Resorts – to better reflect its family of 16 brands as well as new brand visual to resonate with a younger demographic of consumers and business partners.
Identifying itself as a “Family of Hotels and Resorts” in a press statement, the company has categorised its variety of brands into four collections.
The Luxury and Lifestyle Collection comprises properties that are defined by timeless legacy bound together by distinctive design and unforgettable service. Brands within this collection are Six Senses Hotels Resorts Spas, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Kimpton Hotels & Restaurants, and Hotel Indigo.
The Premium Collection gathers properties that focus on purposeful travel and convey a sense of belonging and well-being. Brands within this collection are HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels, and voco Hotels.
The Essentials Collection takes in Holiday Inn Hotels & Resorts, Holiday Inn Express, and avid hotels.
And finally, The Suites Collection, which targets long-stay guests, comprises Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, and Candlewood Suites.
The brand refresh also conveys the hotel group’s purpose of True Hospitality for Good, its evolving story, portfolio and the needs of hotel owners, consumers, and communities around the world.
At the same time, IHG has updated its loyalty programme, now named IHG Rewards. The word ‘Club’ has been dropped from the programme name to reflect a warm welcome to all. Members are able to enjoy exclusive rates, special benefits and point redemption at all IHG hotels and partner locations, including the Mr & Mrs Smith collection. IHG Rewards benefits will be enhanced going forward.
Commenting on the rebranding campaign, Claire Bennett, chief customer officer, IHG Hotels & Resorts, said: “The travel industry has faced challenges like never before, and while adapting to new realities we’ve also stayed true to our roots. We have an incredible family of brands, centred around connecting people – strengthening family bonds, forging business partnerships, uniting far-flung friends and engaging with our communities.
“Our evolved brand articulates how we bring our purpose of True Hospitality for Good to life for our guests, hotel owners, colleagues and communities. So, as we continue to lead through and beyond the pandemic, we’re clear who we are, what we stand for and how we can help guests open up their world again when they’re ready to travel. And we all feel we need that more than ever, because travel not only opens doors, it opens minds and hearts. That’s why our hotels are more than just a backdrop to life’s special moments, they are a collection of welcoming experiences.”